In 2020, Poste Mobile led the mobile virtual network operator (MNVO) market in Italy. Owned by Poste Italiane Group, the leading postal services company in the country, it generated 37.7 percent of the segment's turnover. Ranking second, the Swiss Fastweb had a market share of 30.3 percent. Finally, Coop Italia - the first MNVO to launch in Italy - accounted for 15.8 percent of the market.
The MNVO segment in context
MNVOs have been operating in Italy since 2007. Rather than owning infrastructure, they make agreements with mobile network operators to access their networks. For example, Poste Mobile leverages Wind’s infrastructure, while Fastweb signed a deal with Telecom Italia to utilize its 4G network at least until 2020. In the Italian mobile network market, MNVOs played a marginal role: in 2018, they accounted only for 4.4 percent of the market.
The evolution of Fastweb
Before providing mobile services, Fastweb entered the Italian market to provide broadband Internet. In 2018, it was the fourth telco company in Italy in terms of revenue. In 2018, Fastweb also became the fifth mobile network operator in the country, with its own wireless network infrastructure. In addition to the 3.5 GHz fixed-wireless network bought from Tiscali, it won a 26GHz license at Italy's 5G network auction. Having signed an agreement to share its 5G infrastructure with Wind Tre, their goal was to provide 5G coverage for 90% of the population by 2026, competing with Vodafone and Telecom Italia.
Market share of mobile virtual network operators (MVNOs) in Italy in 2020
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AGCOM. (July 26, 2021). Market share of mobile virtual network operators (MVNOs) in Italy in 2020 [Graph]. In Statista. Retrieved June 30, 2022, from https://www.statista.com/statistics/549242/market-share-of-mobile-virtual-network-operators-in-italy/
AGCOM. "Market share of mobile virtual network operators (MVNOs) in Italy in 2020." Chart. July 26, 2021. Statista. Accessed June 30, 2022. https://www.statista.com/statistics/549242/market-share-of-mobile-virtual-network-operators-in-italy/
AGCOM. (2021). Market share of mobile virtual network operators (MVNOs) in Italy in 2020. Statista. Statista Inc.. Accessed: June 30, 2022. https://www.statista.com/statistics/549242/market-share-of-mobile-virtual-network-operators-in-italy/
AGCOM. "Market Share of Mobile Virtual Network Operators (Mvnos) in Italy in 2020." Statista, Statista Inc., 26 Jul 2021, https://www.statista.com/statistics/549242/market-share-of-mobile-virtual-network-operators-in-italy/
AGCOM, Market share of mobile virtual network operators (MVNOs) in Italy in 2020 Statista, https://www.statista.com/statistics/549242/market-share-of-mobile-virtual-network-operators-in-italy/ (last visited June 30, 2022)