• Feeling guilt when not acting sustainably among consumers globally by age group 2014

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This statistic shows the agreement of consumers about the feeling of guilt when they do something that is not environmentally friendly worldwide as of summer 2014, by age group. During the survey, 65 percent of respondents aged 20 to 29 years said they agreed that they feel guilty when not acting sustainably. Of those, 16 percent strongly agreed with the statement.

Consumers who feel guilty when they do something that is not environmentally friendly worldwide as of summer 2014, by age group

	Agree Strongly	Total agree	Neither agree nor disagree	Total disagree
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Release date

April 2015

More information

Region

Worldwide

Survey time period

Summer 2014

Number of respondents

28,000 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

The survey question was phrased “Please indicate how strongly you personally agree or disagree with the following statement, using a scale where "1" means "disagree strongly" and "7" means "agree strongly": I feel guilty when I do something that is not environmentally friendly."
Figures may not add up to 100 percent.