Italy: top fast food chains on Facebook 2018
Leading ten fast food chains in Italy as of December 2018, by number of Facebook page fans
The figure shows the leading ten fast food chains on Facebook in Italy as of December 2018. According to the number of fans on the Facebook page, the most favorite fast food chain in Italy was McDonald´s with nearly than 1.8 million fans, followed by Hard Rock with over 884 thousand Facebook followers.
As well as in other countries, Italy is registering an increase in the role played by fast food chains rather than traditional small independent restaurants. However, even if the popularity stemming from social media as Facebook might give a misleading picture of the consumers preferences. In fact, it might as well be that smaller restaurants do not directly rely on social media to advertise their own business.
Leading ten fast food chains in Italy as of December 2018, by number of Facebook page fans
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