Top fast food chains on Facebook in Italy 2019

Which are the fast food chains in Italy with the highest number of page fans on Facebook? As of December 2019, Roadhouse Restaurant registered the highest number of fans, namely over 402 thousand. This chain, founded in the United States with the name of Roadhouse Grill, is controlled in Europe by the Italian group Cremonini S.p.A. Furthermore, Old Wild West, and Burger King Italia followed in the list. The former approximately 375 thousand Facebook fans, while the latter roughly 305 thousand as of September 2019.

Spending intentions on fast food among Italian consumers

Fast food is, by definition, a specific type of food that can be easily prepared and served quickly. Fast food menus can vary according to the venue, but they usually include hamburgers, sandwiches, fried chicken, pizza, and chips normally accompanied by soft drinks. According to a survey, most consumers of fast food In Italy claimed that they were not planning on changing their spending habits on these kind of products in 2019. By contrast, only ten percent of respondents said that they intended to spend more on fast food.

Spending intentions on low-price food, and take-away food among Italian consumers

Overall, even by looking at the opinion of Italian consumers on specific types of fast food, like low-price food, and take-away food, the scenario did not change. In fact, in both cases, roughly one in ten respondents intended to spend more on these type of products in 2019.