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Leading ten confectionery products on Facebook in Italy 2020

According to the number of fans on the Facebook page, the most favorite confectionery product in Italy was Pan di Stelle with almost 1.8 million fans. An American product followed in the ranking with almost 1.3 million fans, M&M'S.
Pan di Stelle are popular Italian cookies manufactured by Mulino Bianco, which belongs to Barilla, one of the most known Italian food company worldwide. Barilla is based in Parma, North Italy. However, the multination company has different factories all over world. Moreover, an other worldwide famous confectionery product manufactured by a big Italian multinational company pop up in the list: Kinder Sorpresa. Kinder belongs to Ferrero S.p.A., the third biggest chocolate producer and confectionery company in the world. It is especially well known for the first product launched on the market, Nutella.

Leading ten confectionery products in Italy as of October 2020, by number of Facebook page fans

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Release date

October 2020



Survey time period

October 2020

Supplementary notes

*This statistic shows brands ranked by the number of local fans in Italy.

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