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Italy: top ten confectionery products on Facebook 2018

Leading ten confectionery products in Italy as of December 2018, by number of Facebook page fans

by Daniela Coppola, last edited Dec 3, 2018
Italy: top ten confectionery products on Facebook 2018 The figure shows the leading ten confectionery products on Facebook in Italy as of December 2018. According to the number of fans on the Facebook page, the most favorite confectionery product in Italy was Nutella with almost 4.4 million fans, followed by Kinder, with more than 2.8 million fans. As it can be seen from the data, the leading five confectionery brands in Italy are all Italian specialties. Among these, Nutella, Kinder, and Ferrero Rocher are all manufactured by the Italian manufacturer of branded chocolate and confectionery products Ferrero S.p.a.. Ferrero S.p.a. is the third biggest chocolate producer and confectionery company in the world. It is especially well known for the first product launched on the market, Nutella. Moreover, two additional Italian confectionery brands pop up in the list: Mulino Bianco (Pan di Stelle) e Perugina (Baci Perugina). The former is a brand of the food manufacturing company Barilla S.p.A.. The second one is a confectionery company based in Perugia, Italy.
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Leading ten confectionery products in Italy as of December 2018, by number of Facebook page fans

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