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Leading ten insurance companies on Facebook in Italy 2020

With approximately 197.3 thousand fans, Generali was the most followed insurance company on Facebook in Italy as of September 2020. Second in the ranking of the most liked insurance companies on the social network in Italy, came UnipolSai Assicurazioni, which boasted 145.4 thousand page-fans. The two companies are also the leading insurance providers in the non-life segment in terms of gross written premiums. In this case, UnipolSai came first in the ranking with 6.9 billion euros worth of gross written premiums, while Generali followed with 4.9 billion euros.

Insurance premiums in Italy

The main source of income for insurance companies are written premiums, which correspond to the sums of money that customers pay in order to be insured. In 2018, the total value of gross written premiums in Italy amounted to 135 billion euros. In Europe, the value of written premiums in 2018 amounted to over 1.3 trillion euros.

Life insurance in Italy

The insurance industry is divided into two segments: life and non-life. Life insurance is connected to the human life and gives out a certain amount of money to the individual covered by the insurance policy or the nominated beneficiaries in case of events such as death, accidents and so on. The total value of gross written premiums in this segment in Italy amounted to 98.6 billion euros in 2017.

Leading ten insurance companies in Italy as of September 2020, by number of Facebook page fans

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Release date

September 2020



Survey time period

September 2020

Supplementary notes

* This statistic shows pages ranked by the number of local fans in Italy.

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