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Top water brands on Facebook in Italy 2020

In the Italian ranking of most popular water brands on Facebook, Levissima ranked first with almost 274 thousand fans, followed by Ferrarelle with 212 thousand fans. Vitasnella came third with around 189 thousand fans. Italy counted over two hundred brands of bottled water in 2015.

Bottled water

  Apparently, Italians love bottled water. In 2017, Italy had the third highest per capita consumption of bottled water worldwide. In this year, Italy was the leading market in Europe for the consumption of bottled water with 188 liters of bottled water consumed per person and Germany was the second largest consumer of bottled water with 175 liters consumed per person. Between 2010 and 2017, the consumption of packaged water in Italy increased significantly, reaching its peak at 12.1 billion liters in 2017.

No bubbles, please

  The Italian market of bottled water is dominated by still water. In 2017, 9.2 billion liters of still water were consumed, while consumption of bottled sparkling water was about half of this, at 4.2 billion liters.

Leading ten water brands in Italy as of October 2020, by number of Facebook page fans

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Release date

February 2020



Survey time period

October 2020

Supplementary notes

*This statistic shows brands ranked by the number of local fans in Italy.

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Statistics on "Water market in Italy"

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