Amounts spent on online shopping in Denmark 2018

As of 2018, the majority of Danish consumers (41 percent) spent between 750 and 3,750 Danish kroner on online shopping, while 17 percent spent more than 7,500 Danish kronor. Eight percent of the respondents spent less than 350 Danish kroner that year.

Online shopping expenditure in Denmark in 2018

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Release date

November 2018



Survey time period


Number of respondents

ca. 6,200

Age group

15-89 years old

Special properties

bought something online in the last 3 months

Method of interview

Telephone interviews and online survey

Supplementary notes

This question was phrased by the source as follows: "Hvor mange penge har du ca. brugt på de varer eller tjenester du har købt eller bestilt over internettet til private formål over de seneste 3 måneder?"

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