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Forecast of the smartphone user penetration rate in Bulgaria 2015-2022

Forecast of the smartphone user penetration rate in Bulgaria from 2015 to 2022

by S. O'Dea, last edited Jan 17, 2018
Forecast of the smartphone user penetration rate in Bulgaria 2015-2022 This statistic displays a forecast of the smartphone user penetration rate in Bulgaria from 2014 to 2022. In 2022, the share of monthly active smartphone users is projected to reach 62.44 percent of the total population. This would be an increase of over 32 percent from 30.29 percent in 2014. The data covers all individuals who owned one or more smartphones and used one device at least once per month. In absolute numbers we can see that 2.59 million people owned and used smartphones in 2015. The number is expected to rise to 4.13 million users in 2022. Compared to the US market the penetration rate was 16.67 percent lower in 2016. Smartphones where used by 64.55 percent of the population in the United States. Compared to neighboring Romania numbers for 2016 were similar but the increase in smartphone usage in Bulgaria is expected to be almost 10 percent higher for 2022 then the increase in Romania. The dominant mobile operating system in Bulgaria is Android with a market share of 83.69 percent followed by the Apple iOS with 11.82 percent market share in 2016. For more information about the European smartphone market click here.
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Forecast of the smartphone user penetration rate in Bulgaria from 2015 to 2022

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