Share of paid subscriptions for music streaming services in Finland 2016, by age
Music streaming services allow their users to stream content without the need to purchase or download it. Music streaming service users are often presented with two options for using the service: a paid subscription or a free ad-supported account. Popular music streaming services in Finland include Spotify and Apple music and Soundcloud. In Finland, the sales of physical music have been decreasing, whereas daily usage of music streaming services is becoming popular.