Try our corporate solution for free!
(212) 419-8286

Digital music streaming penetration in the United Kingdom 2019, by demographic group

The results of a consumer tracking study on the penetration of music streaming via the internet in the United Kingdom (UK) as of March 2019 are shown in this statistic, with a breakdown by age and by gender. The latest wave of the survey inquired into respondents' behavior regarding online content during the last three months. The survey found that music streaming was most common among respondents aged 16 to 24 years. 12-15 years and 25-34 years were the second largest groups of music streamers, with frequency of use gradually declining among older participants from the age of 35.

Digital music outselling CDs and vinyl

The music retail industry as a whole has been growing in the UK from 2011 up to 2019, with the exception of a slight drop in both 2014 and 2018. The sales of physical media such as CDs and vinyl however have been on a steady year-on-year decline, reflecting the increasing popularity of digital streaming and downloading services such as Spotify, Apple Music, and YouTube Music. According to Statista’s Digital Market Outlook, music streaming is also predicted to take growing precedence over downloading in the years to come, potentially growing its base from 17.2 million users in 2019 to 21.6 million by 2024.

Smartphones in the lead

Between 2013 and 2015, users in Great Britain preferred streaming and downloading music on tablets. This changed from 2016 as smartphones became and remained until 2019 the device of choice when it came to enjoying digital music. The smartphone’s portability and versatility, combined with a host of streaming apps makes it the ideal everyday music player. As of March 2020, the leading music app in the Google Play Store in Great Britain was Spotify which was downloaded nearly 200 million times.

How often do you stream music tracks or albums through the internet?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

February 2020


United Kingdom

Survey time period

March 2019

Number of respondents

2,070 respondents

Age group

12 years and older

Special properties

internet users who have streamed music in the last 3 months

Supplementary notes

High frequency: Most days, 2-3 times a week, about once a week
Low frequency: Every 2-3 weeks, about once a month, less often

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Music industry in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.