Consumer numbers for most popular beer brands Germany 2015-2019

This statistic shows the number of consumers of the most popular beer brands in Germany from 2015 to 2019. In 2019, 7.43 million German- speaking persons aged 14 and over consumed Beck's beer, a decrease compared to the previous year with 7.77 million. By comparison, 6.31 million people consumed Krombacher beer.

Number of consumers of the most popular beer brands in Germany from 2015 to 2019

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Source

Release date

November 2019

Region

Germany

Survey time period

2015 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Sample information:
Base: German-speaking population aged 14 and over in private households with main place of residence in the Federal Republic of Germany.

Total sample information:
2014: 23,093 respondents, projected to 70.53 million persons
2015: 23,090 respondents, projected to 69.24 million persons
2016: 23,102 respondents, projected to 69.56 million persons
2017: 23,106 respondents, projected to 70.09 million persons
2018: 23,086 respondents, projected to 70.45 million persons


The values shown refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

More information on the methodology can be found here.
This question was asked in the survey in the following wording: "Which of the following beer brands have you been consuming within the past four weeks?"

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Statistics on "Beer market in Germany"

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