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Consumer numbers for most popular beer brands Germany 2017-2020

Number of consumers of the most popular beer brands in Germany from 2017 to 2020

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Source

Release date

November 2020

Region

Germany

Survey time period

2017 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Sample information:
Base: German-speaking population aged 14 and over in private households with main place of residence in the Federal Republic of Germany.

Total sample information:
2017: 23,106 respondents, projected to 70.09 million people
2018: 23,086 respondents, projected to 70.45 million people
2019: 23,120 respondents, projected to 70.60 million people
2020: 23,138 respondents, projected to 70.63 million people


The values shown refer to the following studies:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

More information on the methodology can be found here.
This question was asked in the survey in the following wording: "Which of the following beer brands have you been consuming within the past four weeks?"

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Statistics on "Beer market in Germany"

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