The beer market is one of the most important beverage subsectors in Mexico. The country ranked as the third producer of beer in the Americas in 2017, only behind the United States and Brazil. In 2018, Mexico produced almost 120 million liters of beer. In 2017, the Mexican beer manufacturing industry generated sales for roughly 145 billion Mexican pesos. Stout, porter and dark beers were the segments with the largest share of sales that year, followed by pale, blond and golden beers. In comparison to other alcoholic beverages, beer was by far the most sold drink, with sales exceeding 7.76 billion liters, followed by spirits, with around 271.5 million liters, and wine, with merely 107.3 million liters.
Mexican beers are widely recognized and appreciated all over the world. In fact, Mexico manufactures one of the top-selling beer brands in Latin America and globally, Corona. Mexico does not only produce beer, its steady domestic demand also makes it a leading beer importing market: the country ranks as the second largest importer of beer in Latin America, only after Chile, with imports reaching 180 million U.S. dollars in 2017.
Finally, the Mexican craft brewing industry has been growing in the past decade, almost doubling the amount of beer produced by traditional breweries in 2017. The main reason given by Mexican consumers for choosing craft beer is the enhanced appreciation of flavor and the higher quality of the product. Regarding sales channels, almost two thirds of beer consumers in Mexico drink craft beer when they go to bars and restaurants.