The alcoholic beverage market includes beer, wine, and spirits. Beer is the most consumed alcoholic beverage in Brazil, based on quantity. Beer consumption was expected to reach 13.77 billion liters by 2020. On the production side, the country came in second among the largest beer producers in the Americas, following the United States. Leading Brazilian beer brands such as Skol, Brahma and Antarctica were among the country’s most valued retail brands in 2017. Craft beer constitutes one of the most promising segments: with over 430 craft beer breweries registered in 2016, the craft beer market is expected to grow from a share of 0.7 percent of the beer industry in 2016 to nine percent in 2022.
Brazil is considered an emerging wine-producing country worldwide. Internationally known for its sparkling wine, Brazilian wine exports amounted to nearly ten million U.S. dollars in 2016. The southern state of Rio Grande do Sul was the most important region regarding vineyard surface area, wine production, sales volumes and exports. With around two liters of wine consumed per person in 2016, wine consumption in Brazil is still significantly lower than in top wine-consuming countries around the globe.
Cachaça, a distilled spirit produced from sugar cane, is the favorite hard alcoholic beverage among Brazilians. Brands such as Cachaça 51, Pitú, Velho Barreiro and Ypióca are increasing their international presence. Brazil exported over 8.2 thousand metric tons of cachaça in 2016, at a value of 14 million U.S. dollars.