A survey on e-commerce users in Italy reveals that 27 percent of individuals purchasing online via smartphone in Italy were aged between 35 and 44 years as of the first quarter of 2018. Moreover, 40 percent of Italians buying goods and/or services through e-commerce platforms on their smartphone (app or website) were younger than 35 years old.
Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group
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Human Highway. (November 24, 2018). Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group [Graph]. In Statista. Retrieved February 29, 2020, from https://www.statista.com/statistics/579342/italy-share-of-ecommerce-customers-by-age-group/
Human Highway. "Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group." Chart. November 24, 2018. Statista. Accessed February 29, 2020. https://www.statista.com/statistics/579342/italy-share-of-ecommerce-customers-by-age-group/
Human Highway. (2018). Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group. Statista. Statista Inc.. Accessed: February 29, 2020. https://www.statista.com/statistics/579342/italy-share-of-ecommerce-customers-by-age-group/
Human Highway. "Distribution of E-commerce Customers Purchasing via Mobile Device in Italy in 1st Quarter 2018, by Age Group." Statista, Statista Inc., 24 Nov 2018, https://www.statista.com/statistics/579342/italy-share-of-ecommerce-customers-by-age-group/
Human Highway, Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group Statista, https://www.statista.com/statistics/579342/italy-share-of-ecommerce-customers-by-age-group/ (last visited February 29, 2020)
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