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Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group
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Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group
Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group
by Statista Research Department,
last edited
Aug 1, 2019
A survey on e-commerce users in Italy reveals that 27 percent of individuals purchasing online via smartphone in Italy were aged between 35 and 44 years as of the first quarter of 2018. Moreover, 40 percent of Italians buying goods and/or services through e-commerce platforms on their smartphone (app or website) were younger than 35 years old.
Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group
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by Statista Research Department,
last edited
Aug 1, 2019
A survey on e-commerce users in Italy reveals that 27 percent of individuals purchasing online via smartphone in Italy were aged between 35 and 44 years as of the first quarter of 2018. Moreover, 40 percent of Italians buying goods and/or services through e-commerce platforms on their smartphone (app or website) were younger than 35 years old.
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- Show publisher information
- Release date
- November 2018
- Region
- Italy
- Survey time period
- Q1 2018
- Number of respondents
- 2,415 respondents
- Method of interview
- Online panel
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- Italy
- Survey time period
- Q1 2018
- Number of respondents
- 2,415 respondents
- Method of interview
- Online panel
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Statistics on "E-commerce in Italy"
- Market overview
The most important statistics
- B2C e-commerce revenue in selected countries in Western Europe from 2012 to 2017 (in billion euros)*E-commerce revenue in Europe 2012-2017
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)Total retail e-commerce revenue in Italy 2017-2023
- Distribution of e-commerce turnover in Italy in 2019, by sectorDistribution of e-commerce turnover in Italy 2019, by sector
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- Annual B2C e-commerce sales growth in Italy from 2014 to 2017B2C e-commerce sales growth in Italy 2014-2017
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)Number of Italian customers purchasing online from abroad 2018, by country
- Proportion of the Italian population who have shopped online from various countries in 2018, by country Share of Italian population who have shopped online from abroad 2018, by country
- E-commerce revenues by segment
The most important statistics
- E-commerce turnover in Italy from 2009 to 2018 (in billion euros) E-commerce turnover in Italy 2009-2018
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Italy 2017-2023, by segment
- Number of Furniture & Appliances e-commerce users in Italy from 2017 to 2023, by segment (in millions)Furniture & Appliances e-commerce user in Italy 2017-2023
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)Electronics & Media e-commerce user in Italy 2017-2023
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)Online retail users in Italy 2017-2023
- Value of food and grocery products sold online in Italy from 2014 to 2015, by product category (in million euros)E-commerce sales value of food and groceries in Italy 2015, by category
- Furniture & Appliances e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)Furniture & Appliances e-commerce revenue in Italy 2017-2023, by segment
- Electronics & Media e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)Electronics & Media e-commerce revenue in Italy 2017-2023, by segment
- Consumer spending
The most important statistics
- Average online expenditure in Italy in 2016, by sales channelAverage online expenditure in Italy 2016, by sales channel
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
- Value of e-commerce purchases by Italian consumers in Italy from 2010 to 2016 (in million euros)Value of e-commerce purchases by Italian consumers in Italy 2010-2016
- Average expenditure for e-commerce goods in Italy in 2016, by device (in euros)Average expenditure for e-commerce goods in Italy 2016, by device
- Share of goods and services purchased by online customers in Italy in 2018, by category Share of goods and services purchased by online customers in Italy 2018, by category
- Digital shoppers - Demographics
The most important statistics
- Forecast on the number of e-commerce users in Italy from 2016 to 2022 (in millions)Digital Market Outlook: number of of e-commerce users Italy 2016-2022
- Projected digital buyer penetration in Italy from 2014 to 2017Projected digital buyer penetration in Italy 2014-2017
- Distribution of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by age groupItaly: share of e-commerce customers 2016-2017, by age group
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018Distribution of regular e-commerce customers Q1 2018, by education level
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality sizeDistribution of regular e-commerce customers in Italy Q1 2018, by municipality size
- Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age groupDistribution of e-commerce customers using smartphones in Italy Q1 2018, by age group
- Average age of online customers in Italy in the 3rd quarter of 2017, by product category Italy: average age of online shoppers Q3 2017, by product category
- Share of e-commerce customers in Italy as of March 2018, by frequency of purchaseE-commerce customers in Italy 2018, by frequency of purchase
- Device
The most important statistics
- Operating systems (OS) used while shopping online in Italy in 2017Operating systems used while shopping online in Italy 2017
- Distribution of online shoppers during Black Friday in Italy in 2017, by deviceDistribution of online shoppers during Black Friday in Italy 2017, by device
- Distribution of online shoppers during Cyber Monday in Italy in 2017, by deviceDistribution of online shoppers during Cyber Monday 2017, by device
- Devices used for online shopping search in Italy in 2017Devices used for online shopping search 2017, by type
- Share of devices used for regular online shopping in Italy in 2017 Devices used for regular online shopping in Italy 2017
- Payment methods
The most important statistics
- Preferred digital payment methods in Italy in 2017Preferred digital payment methods in Italy 2017
- Average expenditure on e-commerce websites in Italy in 1st quarter 2018, by payment method (in euros)Average expenditure on e-commerce websites in Italy Q1 2018, by payment method
- Distribution of payment methods used on e-commerce websites in Italy in 1st quarter 2018, by type of goodDistribution of online payment methods in Italy Q1 2018, by type of good
- Reasons for not purchasing online among e-commerce users in Italy in 2016Reasons for not buying online among e-commerce users in Italy 2016
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)Number of Italian customers purchasing online from abroad 2018, by country
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- E-commerce customers using mobile devices in Italy Q1 2018, by municipality size
- Italy: incidence of mobile devices on total online purchases 2013- 2018
- Italy: farmers ‘opinion on information tools supporting their business 2015
- Leading B2C e-commerce retailers in China in 2011, ranked by number of users
- Leading B2C e-commerce retailers in China in 2013, ranked by number of visits
- Growth rate of online shoppers in China up to 2015
- Online shopper growth in European countries 2011-2012
- E-commerce activities that consumers use their mobile phones for in Norway 2017
- E-commerce activities that consumers use their mobile phones for in Sweden 2017
- Type of online purchases by individuals in the Netherlands 2018, by origin
- E-commerce activities that consumers use their mobile phones for in the Nordics 2017
- Canada: of weekly smartphone activities 2013
- Products or services bought on the phone in Nordic countries 2018, by category
- Brazil: free time spent using a computer, tablet or cell phone 2017, by gender
- U.S. smartphone activities carried out while dining at a restaurant 2016
- Online shopping: the preferred delivery method of consumers in France 2016
- Mobile phone usage share in Mexico 2000-2020, by connection type
- UK Holidaymakers' reasons for not using mobiles on holiday 2011
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Statistics on "E-commerce in Italy"
- B2C e-commerce revenue in selected countries in Western Europe from 2012 to 2017 (in billion euros)*
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
- Distribution of e-commerce turnover in Italy in 2019, by sector
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Annual B2C e-commerce sales growth in Italy from 2014 to 2017
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)
- Proportion of the Italian population who have shopped online from various countries in 2018, by country
- E-commerce turnover in Italy from 2009 to 2018 (in billion euros)
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)
- Number of Furniture & Appliances e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)
- Value of food and grocery products sold online in Italy from 2014 to 2015, by product category (in million euros)
- Furniture & Appliances e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Electronics & Media e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Digital travel sales in Italy from 2011 to 2017 (in billion U.S. dollars)
- Average online expenditure in Italy in 2016, by sales channel
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Value of e-commerce purchases by Italian consumers in Italy from 2010 to 2016 (in million euros)
- Average expenditure for e-commerce goods in Italy in 2016, by device (in euros)
- Share of goods and services purchased by online customers in Italy in 2018, by category
- Forecast on the number of e-commerce users in Italy from 2016 to 2022 (in millions)
- Projected digital buyer penetration in Italy from 2014 to 2017
- Distribution of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by age group
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality size
- Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group
- Average age of online customers in Italy in the 3rd quarter of 2017, by product category
- Share of e-commerce customers in Italy as of March 2018, by frequency of purchase
- Number of e-commerce users in Italy as of March 2018, by frequency of purchase (in million users)
- Operating systems (OS) used while shopping online in Italy in 2017
- Distribution of online shoppers during Black Friday in Italy in 2017, by device
- Distribution of online shoppers during Cyber Monday in Italy in 2017, by device
- Devices used for online shopping search in Italy in 2017
- Share of devices used for regular online shopping in Italy in 2017
- Preferred digital payment methods in Italy in 2017
- Average expenditure on e-commerce websites in Italy in 1st quarter 2018, by payment method (in euros)
- Distribution of payment methods used on e-commerce websites in Italy in 1st quarter 2018, by type of good
- Reasons for not purchasing online among e-commerce users in Italy in 2016
- Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter of 2018, by municipality size
- Incidence rate of mobile devices on total online purchases in Italy from 2013 to 2018, by device type
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- Leading B2C e-commerce retailers in China in 2011, ranked by number of users (in millions)
- Leading B2C e-commerce retailers in China in March 2013, ranked by number of visits (in millions)
- Growth rate of online shoppers in China from 2007 to 2015 (compared to the previous year)
- Online shopper growth in selected European countries between 2nd quarter 2011 and 4th quarter 2012
- Which of the following e-commerce activities do you use your mobile phone for?
- Which of the following e-commerce activities do you use your mobile phone for?
- Type of online purchases by individuals in the Netherlands in 2018, by buyer's origin
- Which of the following e-commerce activities do you use your mobile phone for at least once a month?
- Reach of weekly activities while on a smartphone in Canada as of November 2013
- Have you bought any of the following products or services using your phone?
- Share of population who spend three hours or more of their daily free time using a personal computer, tablet or cell phone in Brazil in 2017, by gender
- Which of the following dining related activities have you done on your smartphone?
- Preferred delivery methods of French consumers for purchases made on the internet in 2016
- Share of mobile phone usage in Mexico by connection type from 2000 to 2020
- What are your reasons for not using mobiles on holiday?*
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