Distribution of online payment methods in Italy Q1 2018, by type of good

This statistic illustrates the results of a survey whose aim was to find out the most used payment methods on e-commerce websites in Italy as of the first quarter of 2018, ranked by type of good. A glance at the graph reveals that PayPal was the most used payment method for both tangible (40.8 percent) and intangible goods (32.2 percent), followed by prepaid card (23.7 percent for tangible goods and 28.7 for intangible goods).

Distribution of payment methods used on e-commerce websites in Italy in 1st quarter 2018, by type of good

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Release date

November 2018



Survey time period

Q1 2018

Number of respondents

2,415 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide information about missing percentage points.

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Statistics on "E-commerce in Italy"

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