Share of goods and services purchased by online customers in Italy 2018, by category

This statistic illustrates the results of a survey on the online purchases of Italian consumers in 2017, by category. During the survey period, it was found that almost 60 percent of the respondents topped up their phone online. Moreover, when looking at the purchases of tangible goods, 36.5 percent bought clothing products (excluded shoes) online. Furthermore, only one in ten respondents bought a laptop or a tablet online.

Share of goods and services purchased by online customers in Italy in 2018, by category

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Source

Release date

November 2018

Region

Italy

Survey time period

September 9-18, 2018

Number of respondents

2,415 respondents

Method of interview

Online panel

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Statistics on "E-commerce in Italy"

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