Digital advertising in India - Statistics & Facts

With a billion-dollar advertising industry, it comes as no surprise that India's digital segment in this market emerged as one of the fastest growing in the world. Indeed, analysts predict that digital advertising seems ready to take over print with respect to the market share by 2020. Even then, traditional mediums like print and television still hold a position of strength in the country earning robust revenues.

A major factor for the growth of digital advertising across India is the rapid penetration of mobile devices along with internet connectivity. India has the lowest rates for mobile data across the world, while also catering to the second-largest smartphone market in the world. Naturally, Indian advertisers are leaning more towards digital with each passing year. In 2016, traditional media had an 88 percent share in the ad expenditures across the country. Two years later, this share fell to 83 percent and was estimated to drop further to 71 percent by 2021, highlighting a steady change in the advertising landscape.

Even then, India is still at a nascent stage for digital advertising. As of 2018, about 82 percent of all digital media ads were bought through direct manual channels compared to programmatic purchases. Programmatic advertising uses a software or algorithms to purchase ad inventories instead of the traditional route of human negotiations usually involving ad agencies. It was expected that by 2021, programmatic ad purchases will account for 31 percent of all digital advertising in the country. Despite this progression towards going digital, India saw the highest ad fraud rate worldwide in programmatic advertising as of 2019. Improvements in audience analytics, along with a better focus on ad fraud detection and data privacy is the need of the hour in order to propel digital advertising in the country.

Interesting statistics

In the following 5 chapters, you will quickly find the 21 most important statistics relating to "Digital advertising in India".

Digital advertising in India

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Important key figures

The most important key figures provide you with a compact summary of the topic of "Digital advertising in India" and take you straight to the corresponding statistics.

Digital ad platforms

Expenditure by industry

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