Tanushree Basuroy
Research expert covering India
Detailed statistics
Digital advertising revenue in India 2018-2026
Detailed statistics
Digital ad spend share India 2023, by industry
Detailed statistics
Share of digital ad spends India 2023, by format
Value of the digital media market in India 2016-2026
Value of the digital media market across India from 2016 to 2023, with estimates until 2026 (in billion Indian rupees)
Market size of digital advertising industry in India 2016-2025
Market size of the digital advertising industry across India from 2016 to 2023, with estimates until 2025 (in billion Indian rupees)
Digital advertising revenue in India 2018-2026
Digital advertising revenue in India from 2018 to 2023, with a forecast until 2026 (in billion Indian rupees)
Share of direct and programmatic ad spends in digital ad industry India 2016-2025
Distribution of programmatic and direct media spending in the digital advertising industry in India from 2016 to 2023, with estimates until 2025
Digital ad spend share India 2023, by industry
Distribution of digital advertising spending in India in 2023, by industry
Number of users reached by ads on select social media India 2024
Number of people reached by advertisements on select social media platforms in India as of January 2024 (in millions)
Distribution of digital ad market in India FY 2021-2022, by platform ecosystem
Distribution of digital advertising market in India in financial year 2021 and 2022, by platform ecosystem
Leading digital advertising platforms in India Q3 2023, by type
Leading digital advertising platforms in India in the third quarter of 2023, by type
Leading web publishers in India Q3 2023, by ad impression share
Leading web publishers in India in the third quarter of 2023, by ad impression share
CPM across digital ad platforms in India H1 FY 2024, by sector
Cost per mille across digital ad platform types in India in the first half of fiscal year 2024, by sector (in Indian rupees)
CTR across digital ad platforms in India FY 2023, by sector
Click-through rate (CTR) across digital ad platform types in India in fiscal year 2023, by sector
Share of media ad spends in India 2016-2025, by channel
Distribution of expenditure in the advertising industry across India from 2016 to 2023, with estimates until 2025, by channel
Distribution of telecom ad expenditure in India 2023, by channel
Distribution of advertising expenditure in the telecommunications industry across India from in 2023, by channel
Distribution of FMCG advertising expenditure India by channel 2023
Distribution of advertising expenditure in the fast moving consumer goods industry across India in 2023, by channel
Distribution of e-commerce ad expenditure in India 2023, by channel
Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel
Share of digital ad spends India 2023, by format
Distribution of digital advertising expenditure across India in 2023, by format
Distribution of FMCG digital advertising expenditure India 2023, by format
Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2023, by format
Distribution of e-commerce digital advertising expenditure in India 2023, by format
Distribution of digital advertising expenditure in the e-commerce industry across India in 2023, by format
Distribution of consumer durables digital ad expenditure in India 2023, by format
Distribution of digital advertising expenditure in the consumer durables industry across India in 2023, by format
People that purchased influencer endorsed product India 2023
Share of people that purchased a product endorsed by an influencer in India in May 2023
Types of influencers whose endorsed products were purchased India 2023
Types of influencers whose endorsed products were purchased across India in May 2023
Reasons for purchasing influencer endorsed products India 2023
Reasons for purchasing products that were endorsed by an influencer in India in May 2023
Influencer marketing spend share India FY 2023, by tier
Distribution of influencer marketing spends in India in fiscal year 2023, by tier
Cost per ad impression India 2022, by influencer tier
Cost per ad impression among content creators across India in 2022, by influencer tier (in Indian rupees)
User attitudes to social media ads India 2023
Willingness of users to view advertisements on social media platforms in India in 2023
Reasons to interact with social media ads India 2023
Reasons to engage with advertisements on social media platforms in India in 2023
Most impactful social media ad types India 2023
Social media ad types with the most impact according to consumers in India in 2023
Purchases made after watching social media ads India 2023
Impact of social media advertisements on purchase decisions in India in 2023
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