Tanushree Basuroy
Research expert covering India
Detailed statistics
Value of the digital media market in India 2016-2026
Detailed statistics
Digital population in India 2024, by type
Detailed statistics
Digital marketing channels with the highest ROI India 2021
Change in traditional and digital advertising and marketing spending worldwide 2023
Annual change in traditional and digital advertising and marketing spending worldwide in 2023
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide as of January 2024
Social media platforms with highest ROI worldwide 2023
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023
Leading generative AI uses according to marketers & advertisers worldwide 2023
Main tasks in which marketing and advertising professionals used generative artificial intelligence (AI) worldwide as of July 2023
Generative AI tools & platforms used in marketing & advertising worldwide 2023
Leading generative artificial intelligence (AI) tools and platforms used in marketing and advertising worldwide as of July 2023
Smartphone users in India 2010-2040
Number of smartphone users in India in 2010 to 2023, with estimates until 2040 (in millions)
Social media users in India 2020-2029
Number of social media users in India from 2020 to 2029 (in millions)
Digital marketing spends India FY 2018-2024
Annual digital marketing spending in India from fiscal year 2018 to 2023, with an estimate for 2024 (in billion Indian rupees)
Yearly digital advertising spend share India 2016-2025
Share of digital marketing spends in India from 2016 to 2023, with estimates until 2025
Digital ad spend share India 2023, by industry
Distribution of digital advertising spending in India in 2023, by industry
Digital media spend share India 2023, by industry
Distribution of digital media spending in India in 2023, by industry
Distribution of FMCG digital advertising expenditure India 2023, by format
Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2023, by format
Distribution of e-commerce digital advertising expenditure in India 2023, by format
Distribution of digital advertising expenditure in the e-commerce industry across India in 2023, by format
Share of pharmaceutical digital advertising expenditure in India 2023, by format
Distribution of digital advertising expenditure in the pharmaceutical industry across India in 2023, by format
Distribution of consumer durables digital ad expenditure in India 2023, by format
Distribution of digital advertising expenditure in the consumer durables industry across India in 2023, by format
Share of auto industry digital advertising expenditure in India 2023, by format
Distribution of digital advertising expenditure in the automotive industry across India in 2023, by format
Value of influencer marketing industry in India 2021-2026
Value of influencer marketing industry in India from 2021 to 2022, with projections until 2026 (in billion Indian rupees)
Influencer marketing spend share India FY 2023, by tier
Distribution of influencer marketing spends in India in fiscal year 2023, by tier
Most effective marketing strategy in India 2023, by generation
Most effective marketing strategy in India in January 2023, by generation
Preferred platforms for influencer marketing India 2023
Leading social media platforms for influencer marketing across India in 2023
Number of users reached by ads on select social media India 2024
Number of people reached by advertisements on select social media platforms in India as of January 2024 (in millions)
Most impactful social media ad types India 2023
Social media ad types with the most impact according to consumers in India in 2023
AI use for social media influencer marketing India 2023
Use of AI for social media influencer marketing in India in 2023
Common marketing use cases of AI in India 2023
Popular marketing use cases of artificial intelligence in India in 2023
Most used AI tools for marketing in India 2023
Most used artificial intelligence tools for marketing in India in 2023
Attitude towards generative AI adoption in marketing in India 2023
Attitude towards generative artificial intelligence adoption in marketing in India in 2023
Top challenges to AI adoption in marketing in India 2023
Leading challenges to artificial intelligence adoption in marketing in India in 2023
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