Market shares of grocery trade groups in Finland 2017-2021

In 2021, two major retail chains, S group and K Group, held a total share of nearly 83 percent of the Finnish grocery trade market. The market share of S Group was approximately 46 percent, roughly 10 percent higher than the share of K Group.

Two retailers dominate the Finnish grocery trade

  The Finnish grocery trade is dominated by the two large retail chains S Group and K Group. S Group is a Finnish cooperative operating in the retail and service sector. The group consists of independent regional cooperatives and SOK Corporation. The SOK Corporation is owned by the cooperatives, and its subsidiaries. Finland is the main market of S Group, but it also has operations in the Baltic States. In the period from 2011 to 2021, S Group's revenue somewhat fluctuated, yet remaining within the range of 10.5 billion to 12 billion euros.
The K Group, also known as Kesko in Finland, is a retailing conglomerate headquartered in Helsinki. Kesko operates in grocery, specialty goods, car, as well as building and technical trade. Over the period from 2012 to 2021, K Group's revenue increased by almost 1.6 billion euros in total.

Lidl steadily increased its market share

  The German grocery retailer Lidl entered the Finnish grocery trade in 2002 and has managed to increase its market share since then to 9.6 percent as of 2021, making Lidl the third biggest retailer in grocery trade. Along with the increasing market share, the revenue of Lidl in Finland shows also an ongoing upward trend. The success of the company is also displayed in the rising number of Lidl stores across Finland.