Grocery sales of S Group in Finland 2020, by chain

The largest Finnish retail chain S Group generated over 9.3 billion euros in grocery sales in 2020. The supermarket chain S-market reached around four billion euros in sales, and Prisma hypermarkets over 3.3 billion euros.

The S Group is a Finnish retailing co-operative headquartered in Helsinki. The group consists of independent regional cooperatives and SOK Corporation, which is owned by the cooperatives, and its subsidiaries. Grocery stores belonging to the S Group include hypermarkets, larger supermarkets and smaller local supermarkets located in residential areas of larger cities or at service stations.

S Group in numbers

The market share of the S Group in Finland was roughly 46 percent in 2020, almost ten percent higher than the share of the main competitor K Group. S Group’s market share has declined by one percent between 2016 and 2019, while the K Group and Lidl slightly increased their shares of the Finnish grocery retail space. S Group operated 1,056 grocery stores in 2020. There were 70 Prisma hypermarkets, 438 S-markets, 459 Alepa and Sale stores, as well as five Food Market Herkku stores that were acquired from Stockmann in 2017. Supermarkets generated roughly 8.9 billion euros of the S Group’s total revenue of 11.6 billion euros. Finland is the main market of the S Group, but it also operates in Russia and in the Baltics.

Second largest player: K Group

The K Group, also known as Kesko, operates in the grocery, specialty goods, car, as well as building and technical trade. Grocery trade is K Group’s most important business area, which generated roughly 5.7 billion of the K-group’s total revenue of 10.7 billion euros in 2020. The K Group consists of more than 1,800 stores located in Finland, Sweden, Estonia, Latvia, Lithuania, Belarus, and Poland. At the end of the year 2020, the retailing cooperative had 1,236 K-food stores, including 81 K-Citymarket hypermarkets, 241 K-Supermarkets, and 769 smaller K-Market stores.