This statistic displays the findings of a survey on the distribution of comfort levels over data collection and use by online marketplaces to provide personalized online advertisements or content in Finland as of April 2016. During the survey period, it was found that three percent of respondents reported that they were very comfortable that the online online marketplaces collected and used their personal data in order to tailor personalized web experience.
Distribution of comfort levels over data collection and use by online marketplaces to provide personalized online advertisements or content in Finland as of April 2016*
* The original survey question was phrased as follows:
"QD5.3 To what extent are you comfortable or not with the fact that online marketplaces use information about your online activity and personal data to tailor advertisements or content to what interests you?"
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European Commission. (June 9, 2016). Distribution of comfort levels over data collection and use by online marketplaces to provide personalized online advertisements or content in Finland as of April 2016* [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/605545/levels-of-comfort-over-data-collection-by-online-marketplaces-in-finland/
European Commission. "Distribution of comfort levels over data collection and use by online marketplaces to provide personalized online advertisements or content in Finland as of April 2016*." Chart. June 9, 2016. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/605545/levels-of-comfort-over-data-collection-by-online-marketplaces-in-finland/
European Commission. (2016). Distribution of comfort levels over data collection and use by online marketplaces to provide personalized online advertisements or content in Finland as of April 2016*. Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/605545/levels-of-comfort-over-data-collection-by-online-marketplaces-in-finland/
European Commission. "Distribution of Comfort Levels over Data Collection and Use by Online Marketplaces to Provide Personalized Online Advertisements or Content in Finland as of April 2016*." Statista, Statista Inc., 9 Jun 2016, https://www.statista.com/statistics/605545/levels-of-comfort-over-data-collection-by-online-marketplaces-in-finland/
European Commission, Distribution of comfort levels over data collection and use by online marketplaces to provide personalized online advertisements or content in Finland as of April 2016* Statista, https://www.statista.com/statistics/605545/levels-of-comfort-over-data-collection-by-online-marketplaces-in-finland/ (last visited September 18, 2024)
Distribution of comfort levels over data collection and use by online marketplaces to provide personalized online advertisements or content in Finland as of April 2016* [Graph], European Commission, June 9, 2016. [Online]. Available: https://www.statista.com/statistics/605545/levels-of-comfort-over-data-collection-by-online-marketplaces-in-finland/
