A survey on global television and online video consumption revealed that in 2019, 42.3 percent of respondents would terminate their cable or pay television subscription if the provider continued to increase the price. Another key reason for users to cancel was the availability of online content - 18.3 percent of respondents said that they would cut the cord if they could directly subscribe to just the channels they want online.
Most common reasons for users worldwide to terminate their cable subscriptions in 2018 and 2019
Characteristic
2018
2019
I will never terminate my cable or pay television subscription
14.7%
15%
If the price continues to increase
46.4%
42.3%
When all the content I want to watch is available online
13.3%
13.1%
When I can directly subscribe to just the channels I want online
16.4%
18.3%
When more sports and other live events become available online
This survey was fielded by a third-party company with access to consumer panels in France, Germany, India, Italy, Japan, Philippines, Singapore, South Korea, the UK and the United States. 500 responses were collected from each country for a total of 5,000 global responses.
Original question: Which of the following is most likely to make you terminate your cable or satellite television subscription?
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Limelight Networks. (October 28, 2019). Most common reasons for users worldwide to terminate their cable subscriptions in 2018 and 2019 [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/611691/reasons-termination-pay-tv/
Limelight Networks. "Most common reasons for users worldwide to terminate their cable subscriptions in 2018 and 2019." Chart. October 28, 2019. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/611691/reasons-termination-pay-tv/
Limelight Networks. (2019). Most common reasons for users worldwide to terminate their cable subscriptions in 2018 and 2019. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/611691/reasons-termination-pay-tv/
Limelight Networks. "Most Common Reasons for Users Worldwide to Terminate Their Cable Subscriptions in 2018 and 2019." Statista, Statista Inc., 28 Oct 2019, https://www.statista.com/statistics/611691/reasons-termination-pay-tv/
Limelight Networks, Most common reasons for users worldwide to terminate their cable subscriptions in 2018 and 2019 Statista, https://www.statista.com/statistics/611691/reasons-termination-pay-tv/ (last visited September 19, 2024)
Most common reasons for users worldwide to terminate their cable subscriptions in 2018 and 2019 [Graph], Limelight Networks, October 28, 2019. [Online]. Available: https://www.statista.com/statistics/611691/reasons-termination-pay-tv/