Streaming in South Korea - Statistics & Facts

Services for streaming audio and video contents are gaining popularity all around the world. Given that South Korea has one of the fastest internet connections in the world, as well as an internet penetration rate of around 96 percent, this trend has an impact on the everyday lives of consumers in South Korea as well. A survey found that around 63.7 percent of respondents preferred streaming music online, while around 51.9 percent claimed to prefer streaming TV shows and movies online.

Music, TV shows and movies are contents consumers are most willing to pay for. Nevertheless, when it comes to video and music streaming in general, YouTube is enjoying wide popularity in South Korea. Around 89 percent of respondents in a survey among South Koreans aged 19 to 59 years old stated that they have used YouTube before. According to Reuters Institute for the Study of Journalism, 43 percent of South Koreans aged 55 and above used YouTube as a news source. YouTube is often cited as the main streaming platform for both music and video contents.

As for subscription video services, domestic services like POOQ and oksusu were dominant, but are currently struggling against the international streaming giant Netflix. However, video streamers do not always stick to one service: A survey among consumers, who watch one hour or more of online video content each week found that about one third of surveyed subscribed to two or more subscription video on demand (SVOD) services.

According to a survey conducted in December 2018, around 34.4 percent of respondents using music streaming services used it daily. The most popular music streaming service appeared to be Melon. Melon is an online music streaming service that was introduced in November 2004 and was developed by SK Telecom. In 2009, Melon became part of Kakao M, a South Korean entertainment company previously known as LOEN Entertainment. Kakao M is a subsidiary of Kakao Corporation, the South Korean internet company behind the popular messenger KakaoTalk.

Interesting statistics

In the following 4 chapters, you will quickly find the 20 most important statistics relating to "Streaming in South Korea".

Statistics on the topic
Streaming in South Korea

Dossier on the topic

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Important key figures

The most important key figures provide you with a compact summary of the topic of "Streaming in South Korea" and take you straight to the corresponding statistics.

Video streaming

Music streaming

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