Products bought online in the Nordics 2018, by country and category

This survey shows the products bought online in Sweden, Denmark, Norway and Finland in 2018, by category and country. The most popular products to shop online were clothing or footwear, according to over 35 percent of respondents from every country. On the other hand, children's items were purchased online only by between four and eight percent of respondents.

Products bought online in the Nordic countries in 2018, by country and category

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Release date

February 2019


Denmark, Finland, Norway, Sweden

Survey time period


Number of respondents

92,656 respondents

Age group

18-79 years

Special properties

12 monthly surveys

Method of interview

Online panel

Supplementary notes

Original survey question:
"Vilka typer av fysiska varor har du e-handlat under de senaste 30 dagarna?"

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Statistics on "E-commerce in Norway"

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