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Number of TV households Australia 2009-2019

In 2014, just over nine million Australian households owned a television, with this number forecasted to increase to 9.85 million by 2019. Television ownership in Australia has been on the rise since the introduction of TV broadcasts in the country in 1929. With the rise of internet streaming and subscription video on demand (SVoD) services, traditional free-to-air and pay television broadcasters have had to compete and adapt to new consumer digital watching trends.

Changing viewing habits

While there has been a shift towards streaming content on demand, live programming still accounted for a large share of the time spent watching television in the county. However, Australians, especially the younger generations, are moving towards online television viewing at a rapid rate, changing the television landscape across the country. The local content industry has faced decreasing investment over the past years, at the same time as facing increasing competition from international online platforms.

SVoD in Australia

SVoD services, such as Netflix, Stan and Amazon Prime, were forecasted to continue building their subscriber base across the country. Netflix, currently the dominating platform in the SVoD market in Australia, was estimated to have almost 3.3 million subscribers by 2022. By the same year, the value of the subscription TV market, valued at 4.09 billion Australian dollars in 2017, was forecasted to increase by 50 percent. In contrast, the free-to-air TV market was forecasted to continue its decline in value.

Number of households with a TV in Australia from 2009 to 2019

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Source

Release date

November 2015

Region

Australia

Survey time period

2009 to 2014

Supplementary notes

*Forecast.
FTA = free-to-air.
As there was an analog terrestrial TV switch-over in December 2013, all terrestrial TV in Australia is now digital.
Figures have been rounded.

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