Canada TV advertising revenue 2003-2021

TV advertising revenue in Canada reached 2.8 billion Canadian dollars in 2021, up from 2.5 billion Canadian dollars the year before. National and network airtime sales accounted for the largest share of total revenue in 2021, at around 2.5 billion Canadian dollars.

TV consumption trends in Canada

Despite the ongoing proliferation of streaming services and other digital video formats, TV remains a popular source of news and entertainment among Canadian audiences. In 2022, the number of TV viewers in Canada is expected to amount to 28 million, which represented approximately 92 percent of the country’s population. But while TV audience numbers have remained largely consistent for the past few years, daily TV consumption in Canada is forecast to decline after the pandemic-induced spike in viewing hours in 2020.

TV advertising worldwide

In line with Canadian industry trends, TV advertising spending in the United States also dipped in 2020 due to the coronavirus (COVID-19) pandemic. While spending on the medium picked back up already in 2021, expenditures are not predicted to reach pre-pandemic levels anytime soon. On the other side of the coin, global TV advertising revenues are expected to recover as early as 2024. This figure indicates that the future of television might not be as bleak as expected, even if the medium will likely continue to play second fiddle in the running for the world’s leading advertising medium.