Canada TV advertising revenue 2015-2023
In 2023, TV advertising revenue in Canada amounted to 1.42 billion Canadian dollars, down from 1.52 billion Canadian dollars a year earlier. National and network time sales constituted the most significant part of it, with nearly 1.13 billion Canadian dollars in revenue in 2023.
TV consumption trends in Canada
Despite the ongoing proliferation of streaming services and other digital video formats, TV remains a popular news and entertainment source among Canadian audiences. As of May 2023, TV reached nearly 86 percent of adults in Canada every week. Furthermore, among adults aged 55 years and over, the respective share was approximately 96 percent. In the third quarter of 2023, an average Canadian spent over three hours on TV.
TV advertising worldwide
Regarding falling TV ad spend, Canada follows a larger global trend. In 2024, global TV advertising expenditure was estimated at nearly 132 billion U.S. dollars and it is expected to decrease to around 130.4 billion dollars by 2028. Market analyses project a similar development in the United States. The country's TV ad expenses were forecast to decline to roughly 54.7 billion dollars from over 60 billion dollars in 2024.
