Australia: food purchase influencers among consumers 2015, by type

This statistic depicts the results of an online survey conducted from December 4 to 17, 2015. Australian consumers and food decision makers were asked about the factors that influence their food shopping decision. Some 72 percent of respondents cited taste as one of their food purchase influencers.

Food purchase influencers among consumers in Australia in 2015, by type*

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Release date

October 2016



Survey time period

December 4 to 17, 2015

Number of respondents

2,429 respondents

Age group

18 years and older

Special properties

Consumers and food-decision makers

Method of interview

Online survey

Supplementary notes

* The original question was phrased as follows: What influences food purchase decisions?
** Multiple answers were possible. Share of top three box.
The original source did not provide a publication date. The given date is the date accessed.

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