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Women's body lotion brand preferences in the U.S. in 2016, by age group

This statistic shows the results of a survey conducted in 2016 among 6,000 adult American women on their preferred women's body lotion brand. The results were sorted by age group. During the survey, 21.7 percent of women between 18 and 34 years of age stated their preferred women's body lotion brand is Bath and Body Works; 22 percent of women aged 35 to 49 and 18 percent of women aged 50 or older said the same.

United States: Women's brand preferences for women's body lotion in 2016, by age group

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Release date

October 2016


United States

Survey time period

January to September 2016

Number of respondents


Age group

18 years and older

Special properties

Women aged 18-74

Method of interview

Online survey

Supplementary notes

* Women aged 18-34: n=2,193
Women aged 35-49: n=1,611
Women aged 50 years and older: n=2,196.

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