Sales share of the leading shaving cream brands in the United States in 2018 (in million U.S. dollars)

Percentage of shaving cream brand sales in the U.S. 2018 The statistic shows the sales share of the leading shaving cream brands in the United States in the 52 weeks ended June 17, 2018. In that year, Edge was the leading men's shaving cream brand in the United States with a 17.2 percent sales share.
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BrandSales share
Edge 17.2%
Barbasol 10.3%
Private label 8.7%
Skintimate Skintherapy 8.6%
Gillette Series 7.3%
Gillette Foamy 5.3%
Skintimate Signature Scents 4.7%
Gillette Fusion Proglide 3.7%
Gillette Fusion Hydra Gel 3.5%
Gillette Satin Care3.1%
BrandSales share
Edge 17.2%
Barbasol 10.3%
Private label 8.7%
Skintimate Skintherapy 8.6%
Gillette Series 7.3%
Gillette Foamy 5.3%
Skintimate Signature Scents 4.7%
Gillette Fusion Proglide 3.7%
Gillette Fusion Hydra Gel 3.5%
Gillette Satin Care3.1%
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Description Source More information
The statistic shows the sales share of the leading shaving cream brands in the United States in the 52 weeks ended June 17, 2018. In that year, Edge was the leading men's shaving cream brand in the United States with a 17.2 percent sales share.
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Release date
August 2018
Region
United States
Survey time period
52 weeks ended June 17, 2018
Supplementary notes
Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended June 17, 2018.

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  • Razors
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  • Shaving cream and gel
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