DIY Retail

The DIY (Do-It-Yourself) industry aims to help customers improve their homes without the need for any extra professional help. The market is driven in part by the growth of the residential real estate industry and by change in people's lifestyles. The industry slowed down due to the first lockdowns caused by the coronavirus (COVID-19) pandemic. However, with people spending most of their time at home and looking for ways to distract themselves from feelings of isolation, the DIY market experienced a swift recovery. Bricolage, house decoration, and outdoor spaces such as gardens or balconies are common areas to which DIYers dedicate their spare time. Worldwide, the industry surpasses the 600 billion euros revenue mark, with North America and Europe being the most developed markets.

DIY and home improvement market revenue
618bn EUR
Value of the global flooring market
434bn USD
Leading home improvement retailer worldwide
Home Depot

Market size

The United States is DIY’s most mature market
Do-it-yourself sales in the United States from 2013 to 2025, by store type (in billion U.S. dollars)
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Sales in the United States DIY industry are forecast to reach roughly 624 billion U.S. dollars in 2025, the majority of which are expected to be generated in home centers. In contrast, the Canadian DIY and home improvement market is substantially smaller than the U.S. market but still experiencing a healthy level of growth. DIY is also one of Europe's largest markets, with a wide range of businesses set up in nearly all European countries.

DIY and home improvement in the United Kingdom
DIY and home improvement in Italy
DIY and home improvement in Canada

Market segments

The flooring market is on the rise
Value of the global flooring market from 2020 to 2028 (in billion U.S. dollars)
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Important market segments of the DIY industry include flooring, décor, gardening, lumberyards, building materials, painting & wallpaper, and tools & hardware. By 2028, the global flooring market is expected to grow at a CAGR of nearly 6.2 percent. Key factors include increasing construction spending and growth in real estate projects. Meanwhile, timber and building materials revenues are expected to grow in the UK, while sales of household goods and hardware are forecast to decline by 2024.

Building, home & garden in the U.S.
Gardening in Italy
Great Britain’s household goods stores sales growth, by category

Industry trends

Establishing an omnichannel approach to shopping
Change in online audience of selected home and DIY retail stores in the United Kingdom (UK) between April and May 2020, by company (in millions)
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The convenience offered by online stores is one major trend in the DIY industry. However, many still see the value in traditional in-store shopping. While some consumers utilize buy-online-pick-up-in-store options, others begin their product search online and proceed to buy in physical stores. Building online communities, such as creating an inspiration or tutorial channel, can provide added value to the shopping experience and help to motivate and encourage consumers to tackle a DIY project.

Online gardening and DIY sales growth in the UK
E-commerce revenue in the DIY sector in Germany
Intentions to change distribution channel for DIY purchases in Italy

Industry leaders

Home Depot, leading DIY retailer worldwide
Leading home improvement retail companies worldwide in 2021, by sales (in billion U.S. dollars)
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With over 132 billion U.S. dollars in revenue, the U.S. company Home Depot is not only the region's leading DIY and home improvement retailer, but also the world's leading company in the industry. It is followed by Lowe's and paint and coating manufacturer Sherwin-Williams. With sales amounting to roughly 16 billion U.S. dollars, the British company Kingfisher Group, who owns multiple brands such as B&Q, Castorama, Brico Depot, and Screwfix, held fourth place.

Home Depot's net sales worldwide
Lowe's net sales worldwide
Kingfisher’s sales revenue, by country

Industry definition

In the DIY retail category, Statista offers information concerning global revenues, market leaders and their key performance indicators, number of stores, and total expenditure. Information about the DIY’s industry segments such as the flooring market, indoor gardening, home décor, lumberyards, building materials, painting and wallpaper, and tools and hardware are also included.


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