Liberty Mutual ad spend in the U.S. 2012-2015

Liberty Mutual advertising spending in the United States in 2012 and 2015

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Sources

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Release date

December 2016

Region

United States

Survey time period

2012 and 2015

Special properties

measured media only

Supplementary notes

* The source states that the company spent "nearly 160 million" on measured media advertising spending in 2012.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figure for 2012 comes from an earlier article.

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