Specialist Brands' share of Imperial Brands' tobacco net revenue worldwide, 2018

This statistic depicts the Specialist Brands' share of Imperial Brands' tobacco net revenue worldwide from 2015 to 2018. In 2018, the company's Specialist Brands (blu (e-vapor), Style, Gitanes, Kool (cigarettes), Golden Virginia, Drum, Route 66 (fine cut tobacco), Cohiba, Montecristo, Romeo Y Julieta (premium cigars), Backwoods (cigars), Skruf (snus) and Rizla (papers)) accounted for about 17.8 percent of Imperial Brands' tobacco net revenue.

Specialist Brands' share of Imperial Brands' tobacco net revenue worldwide from 2015 to 2018*

Characteristic	Tobacco net revenue share
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Release date

January 2019

More information

Region

Worldwide

Survey time period

2015 to 2018

Supplementary notes

* Fiscal year ended on September 30 of each year.
Includes blu (e-vapor), Style, Gitanes, Kool (cigarettes), Golden Virginia, Drum, Route 66 (fine cut tobacco), Cohiba, Montecristo, Romeo Y Julieta (premium cigars), Backwoods (cigars), Skruf (snus) and Rizla (papers).
Data prior to 2016 were taken from the previous annual report.

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