U.S. retail share of USSTC's moist smokeless tobacco brands 2018

Copenhagen was the leading brand from U.S. Smokeless Tobacco Company in 2019. The Copenhagen brand accounted for 34.4 percent of the total smokeless tobacco market.

Market share of USSTC's moist smokeless tobacco brands in the United States in 2018

BrandMarket share
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Release date

February 2019


United States

Survey time period


Supplementary notes

Retail share results for smokeless products are based on data from IRI InfoScan. The service tracks sales in the Food, Drug and Mass Merchandisers (including Wal-Mart), Convenience, Military, Dollar Store and Club trade classes on the number of cans and packs sold. Smokeless products is defined by IRI as moist smokeless and spit-free tobacco products. Other includes certain USSTC and PM USA smokeless products. New types of smokeless products, as well as new packaging configuration of existing smokeless products, may or may not be equivalent to existing MST products on a can for can basis. USSTC and PM USA have assumed that one pack of snus, irrespective of the number of pouches in the pack, is equivalent to one can of MST. All other products are considered to be equivalent on a can for can basis. Because this service represents retail share performance only in key trade channels, it should not be considered a precise measurement of actual retail share. It is IRI's standard practice to periodically refresh its InfoScan services, which could restate retail share results that were previously released in this service.
USSTC's brand portfolio consists of: Copenhagen, Cope, Copenhagen Pouches, Skoal, Skoal Bandits, Skoal Pouches, Red Seal and Husky.

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