Ethical labels on food products value change EU 2015

This statistic shows the forecasted percentage change in sales value of ethical labels on packaged food and drink products in selected countries in Europe between 2015 and 2020. The value of ethical labels on food and drink products is expected to increase the most with products containing a vegan claim at 13.9 percent, followed by the Rainforest Alliance at 12.9 percent.

Forecasted percentage change in sales value of ethical labels on packaged food and beverage products in Europe between 2015 and 2020*

Characteristic	Percentage increase
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Release date

May 2016

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Region

France, Germany, Italy, United Kingdom

Survey time period

2015

Supplementary notes

* Data drawn from 26,000 packaged food and beverage products and hot drinks (excluding private label) across 26 countries around the world over one year. Ethical labels were divided into three categories: people and values (includes claims of clean label ingredients, locally sourced and religious claims, such as halal and kosher); environment and sustainability (includes recycling, responsible forestry and sustainable trade and farming, such as Fairtrade); and animal welfare (such as free-range, grass-fed, marine sustainability and vegetarian or vegan claims). Values are forecasts.

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