Italian foods occupy a significant place in the food consciousness of Americans. A survey conducted in the spring of 2015 found that 46.31 million Americans had visited an Italian restaurant in the 30 days prior to the questionnaire. Apart from dining at Italian restaurants, pizza delivery services are also popular among Americans. In 2015, consumers in the U.S. spent approximately 9.7 billion U.S. dollars on pizza delivery, however this figure decreased from the 12.1 billion U.S. dollars reported in 2016.
There is a huge variety of refrigerated and frozen pizza brands available in U.S. retail stores. In 2016, Di Giorno was ranked as the leading pizza brand in the U.S. based on dollar sales amounting to about one billion U.S. dollars. In the same year, the brand accounted for about 22.4 percent of all frozen pizza sales nationally. According to a 2015 survey, 28 percent of U.S. consumers indicated that they buy frozen pizza instead of buying it from a restaurant because it is faster than delivery or carryout.
Pasta and rice are another popular category of Italian foods. There is a wide range of pasta varieties, such as dry rice, spaghetti/macaroni, refrigerated pasta, frozen pasta and noodles. In 2016, the sales of frozen pasta in the U.S. amounted to some 351.7 million U.S. dollars.