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Most popular prefectures among foreign visitors in Japan 2019, by visiting rate

Based on visiting rates by foreign tourists, Tokyo Prefecture ranked first among Japanese prefectures in 2019 with a visiting rate of over 47 percent. The second most visited prefecture was Osaka with about 38.6 percent of international tourists visiting the area during their trip.

Tourism in Japan

Inbound tourism strongly increased in recent years as the Japanese government has set the goal of 40 million visitors to Japan in 2020. While in 2010 just about 8.6 million people visited Japan, this number increased to over 30 million people in recent years. Chinese tourists account for the largest share of foreign tourism, with more than almost ten million Chinese visiting the country.

Sightseeing in Tokyo

The Japanese capital Tokyo is the largest city in Japan in terms of population. It is comprised of 23 different wards, of which many have a unique appeal for tourists. The most popular destinations in Tokyo for foreign visitors include districts such as Shinjuku, where the headquarters of the Tokyo Metropolitan Government are located, the shopping-district Ginza, and the electronic town Akihabara, which attracts overseas fans of Japanese popular culture. One-day trips to places outside of Tokyo, such as Kamakura, Nikko, or Yokohama, are also a possibility and add to the appeal the city has as a destination for inbound tourists.

Most visited prefectures* among international visitors to Japan in 2019, based on visiting rate

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Sources

Release date

March 2020

Region

Japan

Survey time period

2019

Supplementary notes

Leading five prefectures.
The source regarded locations of embarked/departed airports and seaports as a destination. The visitor rate was calculated by dividing the number of respondents who answered "Visited a certain area during trip" by the number of all respondents, then multiplied by 100.

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Statistics on "Travel and tourism in Japan "

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