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Italy: organic food market value 2014-2018

Organic food market value in Italy from 2014 to 2018 (in million euros)

by Daniela Coppola, last edited Aug 9, 2019
Italy: organic food market value 2014-2018 Since 2014, the Italian market value of food products has increased constantly to 1.2 billion euros as of 2018. By organic food is meant food produced through organic farming, where the use of pesticides and fertilizers is limited under legal standards. In 2017, Italian supermarkets generated revenues of about 694 million euros from organic food, followed by hypermarkets with 503 million euros.
 More organic food on the table

  Last year's trends showed that organic food consumers are increasing. In 2018, the percentage of regular consumers who usually consumed organic food seemed to grow. A survey conducted in 2017 indicated that fruits and vegetables were the most purchased organic goods, together with eggs. These food categories had a preference of 75.2 and 46.2 percent, respectively. Further, hen eggs saw the greatest growth value in annual sales between 2017 and 2018.

 The better the quality, the higher the price

  Organic food products are of course more expensive than the normal ones. A study on food prices conducted in Italy reported that in 2018, one liter of organic milk costed 0.60 cent more than the normal equivalent. The price difference was greater for other articles: on average, organic wheat costed nearly the double of non-organic wheat.
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Organic food market value in Italy from 2014 to 2018 (in million euros)

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