Device distribution of Pornhub.com visits in Belgium 2015-2017

In 2017, over half of Pornhub’s traffic from Belgium came from smartphones or tablets. The use of mobile porn grew steadily, reaching 46 percent in 2015 and 59 percent in 2017. No data is available for 2018, however, as the source stopped publishing numbers for Belgium. Nonetheless, it seemed that smartphones were the main driver behind the increasing traffic through mobile devices. Smartphone ownership in Belgium was highest amongst 18-to 24-year-olds, with a penetration rate of more than 95 percent. Ownership among older generations was lower: 82 percent of Belgians aged 45-54 years, for example, had a smartphone.

“Adult” content?

Millennials (defined as the age group 18 to 34 years) made up a slight majority of Pornhub visitors coming from Belgium. In Belgium, however, 25-to 34-year-olds visited the website relatively more frequently than their younger counterparts. This is different from, for example, the Netherlands where the proportion of viewers between 18 and 24 saw an increase compared to previous years.

What about the sex life of Belgians?

According to a 2017 survey, respondents from Flanders (the Dutch-speaking region of Belgium) on average had 5.7 sex partners in their lives. It is unclear, however, if online dating apps play a part in this. Tinder, for example, was downloaded approximately 138,000 times via the App Store and roughly 206,500 times via Google Play in 2018.