Mobile app usage in France - Statistics & Facts

As the all-round availability and the usage of the internet has increased in France in recent years, mobile devices have become an important player in connecting people to the online world. In 2019, 76 percent of the French population were accessing the internet on their mobile devices.
The music, games and social media industry have recognized an opportunity in the mobile format and have adapted to the wishes of the consumer. Even though the use of walkmans, gameboys and the mobile phone is not dead yet, having an all-in-one format seems to fit multiple generations' needs. One of the major players in the app market in 2019 was the music industry, making more than 370 million euros through streaming, with Spotify being the most popular platform. Shortly after, other types of players were in the French spotlight: Amazon was the leading e-commerce platform and Facebook, the most downloaded social network in 2019.

Dating and shopping apps

Taking a closer look at the social life of the French in 2019, 38 percent admitted to having used dating apps, which had increased by 10 percent since 2016. As online dating has become an accepted way to meet a romantic partner in France, for all ages and backgrounds, there were numerous fee-based dating sites to choose from in 2020: Badoo, with 43 percent of French customers using it, or even Adopte Un Mec, mostly designed for women who are looking to "shop" for men.
With 62 percent of the French having bought something online over the past 12 months in 2019, purchasing products or services online has become widespread across the country. Online sales generated through online platforms contributed to almost the whole total of mobile internet activities, with 18.5 billion euros in 2018.

Payment apps and other services

To increase online sales, French companies need to broaden their selection of payment methods. With the COVID-19 crisis, accentuating the need for contactless payment methods, Apple Pay as well as Google Pay have asserted their position in the competitive market. Futhermore, while the physical barriers have pushed the mobile banking market, especially people aged 18-24 were using mobile banking applications. Despite the growth of the online market, paying online also seems to raise security concerns among internet users. That same year, the worry of lacking security checks for payment was mentioned the most.

Also, the variety of apps had led to ideas for future sustainable business: in the fight against food waste, mobile applications for picking up unsold stocks at supermarkets or groceries such as Too Good To Go have won the approval of French consumers in 2019.


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