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Leading events in the Netherlands 2016, by media reach

The statistic illustrates the top 10 events in the Netherlands in 2016, by media reach. As of 2016 the 3FM Serious Request Glass House got the most media attention with around 6,100 MRU's (Media Reach Units, "Media Bereik Eenheden"). The starkest growth in media attention in 2016 was seen for the Motul TT Assen, which went up from 303 to 2,368 MRU's.

Top 10 public events in the Netherlands in 2016, by media reach*

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Release date

October 2017



Survey time period


Supplementary notes

* The source states it measured the media reach of an event with the number of "Media Bereik Eenheden" (MBE's, in English: Media Reach Units). This is calculated with a score for every media type and its intensity, for example for the use of television or social media as Facebook and Youtube. The source also states that media types have different weighting factors. Television is of more importance to it than outdoor advertising. The source, however, does not specify the exact weighting factors and media types used in their calculations.

The figures have been taken from several publications.

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Statistics on "Event industry in the Netherlands"

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