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Distribution of adults in the United States by their preference of researching vacation destinations online or offline in 2017

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Preference of online or offline vacation destination research in the U.S. 2017 This statistic shows the results of a survey conducted in the United States in January 2017. U.S. adults who would like to go on a spring vacation were asked which channel they prefer to use when searching for spring vacation destinations. During the survey, 95 percent of the respondents said they prefer using an online channel.
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Share of respondents
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Share of respondents
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Description Source More information
This statistic shows the results of a survey conducted in the United States in January 2017. U.S. adults who would like to go on a spring vacation were asked which channel they prefer to use when searching for spring vacation destinations. During the survey, 95 percent of the respondents said they prefer using an online channel.
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Release date
January 2017
Region
United States
Survey time period
January 23 to January 29, 2017
Number of respondents
*738
Age group
18 years and older
Special properties
would like to go on a spring vacation
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "[researching destinations] Which channel do you prefer to use for the following activities?"

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