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Preference of online or offline vacation destination research in the U.S. 2017

This statistic shows the results of a survey conducted in the United States in January 2017. U.S. adults who would like to go on a spring vacation were asked which channel they prefer to use when searching for spring vacation destinations. During the survey, 95 percent of the respondents said they prefer using an online channel.

Distribution of adults in the United States by their preference of researching vacation destinations online or offline in 2017

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Source

Release date

January 2017

Region

United States

Survey time period

January 23 to January 29, 2017

Number of respondents

*738

Age group

18 years and older

Special properties

would like to go on a spring vacation

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "[researching destinations] Which channel do you prefer to use for the following activities?"

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Statistics on "Vacation and spring break habits in the United States (Statista Survey)"

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