Survey: decisive factors when buying home decoration and textile in Italy in 2016

This statistic illustrates the most important factors when buying home decoration and textile in Italy in 2016. As of the survey period, 18 percent of respondents mentioned the inclusion in the environment as the most import element, while only three percent of the respondents considered the brand as the most important.

Which are the most important factors when purchasing decorative home furnishing accessories?

Share of respondents
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Source

Release date

July 2016

Region

Italy

Survey time period

2016

Number of respondents

1,356 respondents

Special properties

consumers who purchased decorative home furnishing accessories at least once in the 12 months prior to the survey (of which at least one online)

Method of interview

Online survey

Supplementary notes

The original survey question was phrased by the source as follows: "Che cosa conta di più nell'acquisto di un mobile o accessorio per la casa?".

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Statistics on "Furniture manufacturing industry in Italy"

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