Wayfair is one of the leading retailers in the booming e-commerce market in the United States. Retail e-commerce sales in the country, including digital services, are forecast to jump from 386.7 billion U.S. dollars in 2016 to about 684.2 billion U.S. dollars in 2020. Amazon is a clear leader in the market. The company is the fastest-growing e-commerce retailer in the U.S., followed by QVC and Wayfair. Amazon is also the leading web-only merchants in the U.S.; Wayfair ranked fifth on that list. With about 8.7 billion U.S. dollars in furniture and appliances e-commerce sales in 2016, Amazon is the most popular online store in that segment as well. Homedepot.com ranked second, followed by Walmart.com. Wayfair ranked fourth, amounting approximately 2.2 billion U.S. dollars in sales revenue of furniture and appliances in 2016.
Consumers turn to e-commerce and online retailers for different products; some of the most popular online shopping categories worldwide include fashion-related products, travel products and services, event tickets, as well as furniture, decor and tools. Approximately 30 percent of internet users have purchased online furniture and home goods as October 2015. In the U.S., furniture and home furnishings sales accounted for 8.8 percent of the total retail e-ecommerce sales in 2016. This figure is forecast to increase to 9.7 percent by 2021. Revenue from furniture and home furnishings e-commerce also shows optimistic forecasts, with projections to jump from an estimate of 30.4 billion U.S. dollars in 2016 to 42.7 billion U.S. dollars in 2019. When shopping for furniture online, a large share of American homeowners expect the furniture store to offer affordable prices, have an attractive website and provide quick delivery service.