Wayfair is one of the largest online-only home goods retailers in the world, with over 3,800 employees and 36 million active customers. Based in Boston, Massachusetts, the company was founded in 2002 by entrepreneurs Niraj Shah and Steve Conine under the name of CSN stores. Later in 2011, the company was rebranded with its current name, Wayfair. Upon initial success in its domestic market, the company started to expand to international markets in 2007. Despite that, the United States still remain the largest market for the company, as about 95 percent of Wayfair’s annual revenue was generated in the country in 2015. Wayfair’s annual revenue jumped from just over 600 million U.S. dollars in 2012 to more than 2.2 billion U.S. dollars in 2015. Direct retail is by far the most profitable segment for the home goods e-retailer. That same year, the company delivered approximately 9.2 million orders, up from 5.2 million orders in 2014.
Consumers turn to e-commerce and online retailers for different products; some of the most popular online shopping categories worldwide include fashion-related products, travel products and services, event tickets, as well as furniture, decor and tools. Approximately 30 percent of internet users have purchased online furniture and home goods as October 2015. In the U.S., furniture and home furnishings sales accounted for 8.8 percent of the total retail e-ecommerce sales in 2016. This figure is forecast to increase to 9.7 percent by 2021. Revenue from furniture and home furnishings e-commerce also shows optimistic forecasts, with projections to jump from an estimate of 30.4 billion U.S. dollars in 2016 to 42.7 billion U.S. dollars in 2019. When shopping for furniture online, a large share of American homeowners expect the furniture store to offer affordable prices, have an attractive website and provide quick delivery service.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.