Wayfair - Statistics & Facts

Wayfair is one of the largest online-only home goods retailers in the world, with over 3,800 employees and 36 million active customers. Based in Boston, Massachusetts, the company was founded in 2002 by entrepreneurs Niraj Shah and Steve Conine under the name of CSN stores. Later in 2011, the company was rebranded with its current name, Wayfair. Upon initial success in its domestic market, the company started to expand to international markets in 2007. Despite that, the United States still remain the largest market for the company, as about 95 percent of Wayfair’s annual revenue was generated in the country in 2015. Wayfair’s annual revenue jumped from just over 600 million U.S. dollars in 2012 to more than 2.2 billion U.S. dollars in 2015. Direct retail is by far the most profitable segment for the home goods e-retailer. That same year, the company delivered approximately 9.2 million orders, up from 5.2 million orders in 2014.


Wayfair is one of the leading retailers in the booming e-commerce market in the United States. Retail e-commerce sales in the country, including digital services, are forecast to jump from 386.7 billion U.S. dollars in 2016 to about 684.2 billion U.S. dollars in 2020. Amazon is a clear leader in the market. The company is the fastest-growing e-commerce retailer in the U.S., followed by QVC and Wayfair. Amazon is also the leading web-only merchants in the U.S.; Wayfair ranked fifth on that list. With about 8.7 billion U.S. dollars in furniture and appliances e-commerce sales in 2016, Amazon is the most popular online store in that segment as well. Homedepot.com ranked second, followed by Walmart.com. Wayfair ranked fourth, amounting approximately 2.2 billion U.S. dollars in sales revenue of furniture and appliances in 2016.

Consumers turn to e-commerce and online retailers for different products; some of the most popular online shopping categories worldwide include fashion-related products, travel products and services, event tickets, as well as furniture, decor and tools. Approximately 30 percent of internet users have purchased online furniture and home goods as October 2015. In the U.S., furniture and home furnishings sales accounted for 8.8 percent of the total retail e-ecommerce sales in 2016. This figure is forecast to increase to 9.7 percent by 2021. Revenue from furniture and home furnishings e-commerce also shows optimistic forecasts, with projections to jump from an estimate of 30.4 billion U.S. dollars in 2016 to 42.7 billion U.S. dollars in 2019. When shopping for furniture online, a large share of American homeowners expect the furniture store to offer affordable prices, have an attractive website and provide quick delivery service.

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