Market value for natural and organic beauty worldwide 2020-2031

This timeline reports the global market value for natural beauty between the years 2020 and 2031. The global market value for natural cosmetics and personal care expected a positive increase from almost 35 billion dollars in 2021 to roughly 59 billion dollars expected for the year 2031. These data are a proof of the growing importance of the natural and organic beauty market. In fact, the awareness of consumers on the type of products purchased is growing over time. This is especially the case when it comes to personal consumer goods. In the specific case of cosmetics, an always bigger share of consumers tends to purchase natural and/or organic cosmetics. Cosmetics are considered natural with respect to two important dimensions: ingredients and processing. However, the absence of specific regulation on the topic and the disparity between private standards and administrative interpretations on natural cosmetics generates insecurity in the cosmetic industry.