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E-commerce spending per capita in Italy 2012-2017

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Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
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E-commerce spending per capita in Italy 2012-2017

This statistic shows the average per capita spending for online shopping in Italy from 2012 to 2015, and a forecast up to 2017. In 2012, the per capita e-commerce spendings of Italian consumers amounted to roughly 73.4 euros.

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This statistic shows the average per capita spending for online shopping in Italy from 2012 to 2015, and a forecast up to 2017. In 2012, the per capita e-commerce spendings of Italian consumers amounted to roughly 73.4 euros.

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Release date: March 2016

Region: Italy
Survey time period: January 2016
Supplementary notes: * Forecast
Revenue excludes gastronomic services, cars and car parts, gasoline, the travel sector and tickets.

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Statistics on "Online shopping in Italy "

Market overview

The most important statistics

Internet retail sales in selected European countries between 2013 and 2016 (in billion euros)*Online retail sales in selected European countries 2013-2016
Internet retail spending in selected European countries in 2014 and 2015, by device*Online retail spending in selected European countries 2014-2015, by device
Internet retail spending via tablets in selected European countries in 2014 and 2015 (in billion euros)Online retail spending via tablets in selected European countries 2014-2015
E-commerce turnover in Italy from 2004 to 2015 (in billion of euros) Italy: e-commerce turnover from 2004-2015
E-commerce revenue in Italy from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: e-commerce revenue in Italy 2016-2022, by segment
Distribution of e-commerce turnover in Italy in 2016, by industryItaly: distribution of e-commerce turnover 2016, by industry
Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
Forecasted year-on-year (YoY) online retail sales growth via tablet devices in selected European countries in 2015Europe: online retailing sales growth via tablet devices 2015

Expenditure

The most important statistics

Average online expenditure in Italy in 2016, by sales channelItaly: average online expenditure 2016, by sales channel
Average online expenditure on intangible goods in Italy in 2016, by device (in euros)Italy: average online expenditure 2016, by device
Average online expenditure among android users in Italy from 2014 to 2015, by device (in euros) Italy: average online expenditure among android users 2014-2015, by device
Average online expenditure among IOS users in Italy from 2014 to 2015, by device (in euros) Italy: average online expenditure among IOS users 2014-2015, by device
Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017

Demographics

The most important statistics

Number of e-commerce users in Italy from 2016 to 2022 (in millions)Digital Market Outlook: e-commerce users in Italy 2016-2022
Projected digital buyer penetration in Italy from 2014 to 2017Projected digital buyer penetration in Italy 2014-2017
Number of clothes and shoes e-commerce users in Italy from 2016 to 2022, by segment (in millions)Digital Market Outlook: clothes & shoes e-commerce users Italy 2016-2022
Consumer electronics and physical media e-commerce revenue in Italy from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: electronics & media e-commerce revenue in Italy 2016-2022
Food and cosmetics e-commerce revenue in Italy from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: food & cosmetics e-commerce revenue in Italy 2016-2022
Number of furniture and home appliances e-commerce users in Italy from 2016 to 2022, by segment (in millions)Digital Market Outlook: furniture & appliances e-commerce users in Italy 2016-2022
Share of population purchasing online in Italy in 2016 and 2017, by age Italy: share of population purchasing online 2016-2017, by age
Share of population purchasing online in Italy between 2016 and 2017, by education levelItaly: share of population purchasing online 2016-2017, by educational level

Consumers’ preferences

The most important statistics

Share of the leading factors affecting the choice of online purchase in Italy in 2015Survey: leading factors for online purchase in Italy in 2015
Share of reasons why consumers begin their online shopping journey in Italy in 2015Italy: top reasons to begin with online shopping in 2015
Share of reasons why consumers begin online shopping in Italy in 2015, by ageItaly: top reasons for shopping in 2015, by age
Share of the main reasons to use internet to shop for clothes in Italy in 2015Italy: main reasons to use internet to shop in 2015
Share of individuals who purchase clothing items online in Italy in 2016, by ageItaly: individuals buying clothing items online in 2016, by age
What are the main reasons why you decided to purchase watches, jewelry and silverware online instead of going to a traditional shop?Italy: reasons for online purchase of jewelry during Christmas 2015
Which are the main reasons why you prefer purchasing furnishing articles online?Survey: top 5 reasons to buy furnishing articles online in Italy in 2016
Share of individuals who purchase household linen online in Italy in 2016, by ageItaly: individuals buying household linen online in 2016, by age

Mobile shopping

The most important statistics

Smartphone buyer penetration in Europe as of March 2014, by countryEU5: smartphone buyer penetration as of March 2014, by country
Internet retail spending via smartphones in selected European countries in 2014 and 2015 (in billion euros)Online retail spending via smartphones in selected European countries 2014-2015
Distribution of online retail spending in selected European countries in 2014 and 2015, by device*Online retail spending distribution in selected European countries 2014-15, by device
Share of online retail spending via smartphones in selected European countries in 2014 and 2015Online retail spending share via smartphones in selected European countries 2014-2015
European smartphone users who accessed online retail sites and apps as of August 2013, by country (in millions)EU5: number of smartphone users who accessed mobile retail 2013
Distribution of online buyers purchasing via mobile devices in Italy in the 1st quarter of 2016 and 3rd quarter of 2017, by age groupItaly: share of users purchasing online via mobile devices 2016-2017, by age group
Forecasted year-on-year (YoY) online retail sales growth via smartphones in selected European countries in 2015Europe: online retailing sales growth via smartphones 2015

Other figures

The most important statistics

Share of services which can improve in-store purchasing experience in Italy in 2015Survey: services to improve in-store purchasing in Italy in 2015
How do you use social media while shopping?Survey: social media characteristics and online purchasing in Italy in 2016
Distribution of the leading drivers for the affiliation to a specific retailer in Italy in 2016Survey: drivers for affiliation to a specific retailer in Italy in 2016
How satisfied are you with each of the following aspects of the post-purchase experience when shopping online?*Online customer satisfaction with the post-purchase experience in Italy in 2015
How did you pay when shopping online?*Italy: payment methods used for online shopping in the last year 2016
Most common places of delivery of good purchased online in Italy 2016, by locationItaly: delivery points of goods purchased online in 2016, by location
Which of the following services/goods will you purchase the next months?* Italy: purchase intentions of goods and services in the next months 2016

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