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Pharma DTC ad spend in the U.S. 2012-2017
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Pharma DTC ad spend in the U.S. 2012-2017
Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2017 (in billion U.S. dollars)
The statistic shows the direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2017. In 2017, pharma companies invested 6.1 billion U.S. dollars in direct-to-consumer advertising.
Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2017 (in billion U.S. dollars)
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Description
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The statistic shows the direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2017. In 2017, pharma companies invested 6.1 billion U.S. dollars in direct-to-consumer advertising.
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- Release date
- March 2018
- Region
- United States
- Survey time period
- 2012 to 2017
- Special properties
- includes TV, print, radio and out of home, both branded and unbranded, digital ad spending on display, mobile, paid search and online video; excludes social media
- Supplementary notes
- Figures for periods prior to 2017 come from previous reporting.
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- United States
- Survey time period
- 2012 to 2017
- Special properties
- includes TV, print, radio and out of home, both branded and unbranded, digital ad spending on display, mobile, paid search and online video; excludes social media
- Supplementary notes
- Figures for periods prior to 2017 come from previous reporting.
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Statistics on "U.S. pharmaceutical industry"
- Contribution to global pharma
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- Distribution of the total global pharmaceutical market sales from 2014 to 2018, by submarket*World pharmaceutical market distribution by submarket 2014-2018
- Global pharmaceutical sales from 2016 to 2018, by region (in billion U.S. dollars)*World pharmaceutical sales 2016-2018 by region
- Market share of top 10 national pharmaceutical markets worldwide in 2017*Market share of the leading 10 global pharmaceutical markets 2017
- Growth of top 10 national pharmaceutical markets worldwide from 2012 to 2017*Top 10 global pharmaceutical markets: growth 2012-2017
- Top 50 global pharmaceutical companies by prescription sales and R&D spending in 2017 (in billion U.S. dollars)Top 50 pharmaceutical companies - Rx sales and R&D spending 2017
- Leading countries in global life sciences mergers and acquisitions based on deal number in 2018Leading countries in life sciences sector M&As 2018
- Overview
The most important statistics
- Total nominal spending on medicines in the U.S. from 2002 to 2016 (in billion U.S. dollars)*U.S. total medicine spending 2002-2016
- Top 20 U.S. therapy areas based on drug spending in 2016 (in billion U.S. dollars)Leading therapy areas for U.S. drug spending 2016
- Top 20 prescription drugs based on U.S. sales in 2016 (in billion U.S. dollars)*U.S. top 20 prescribed drugs based on sales 2016
- Top 20 U.S. pharma products by dispensed prescriptions in 2016 (in millions)Top U.S. pharma products by prescriptions 2016
- Channel distribution of U.S. pharmaceutical spending from 2014 to 2016 (in billion U.S. dollars)Pharmaceutical channel distribution by U.S. spending 2014-2016
- U.S. pharmaceutical preparation manufacturing gross output from 1998 to 2016 (in million U.S. dollars)*Pharmaceutical preparation manufacturing gross output 1998-2016
- U.S. biopharmaceutical goods export volume from 2002 to 2017 (in billion U.S. dollars)U.S. biopharmaceutical export volume 2002-2017
- Companies
The most important statistics
- 2018 ranking of the top 10 U.S. biotech and pharmaceutical companies based on revenue (in billion U.S. dollars)*2018 list of top U.S. biotech and pharmaceutical companies based on revenue
- Top 20 pharmaceutical corporations by U.S. revenue in 2016 (in billion U.S. dollars)*Pharmaceutical corporations by U.S. revenue 2016
- Johnson & Johnson's total revenue from 2005 to 2018 (in million U.S. dollars)Johnson & Johnson's total revenue 2005-2018
- Pfizer's total revenue from 2006 to 2018 (in million U.S. dollars)Pfizer's total revenue 2006-2018
- Total revenue of Merck & Co. from 2006 to 2018 (in million U.S. dollars)Merck & Co - total revenue 2006-2018
- Advertising expenditure of selected pharmaceutical companies in the United States in 2015 (in thousand U.S. dollars)Ad spending of pharmaceutical companies in the U.S. 2015
- Top pharmaceutical company penalties in the United States between 2012 and 2015 (in million U.S. dollars)*Highest pharmaceutical company penalties in the U.S. 2012-2015
- Top 10 pharmaceutical companies in Canada in 2016, by revenue (in billion Canadian dollars)Top pharmaceutical companies located in Canada by revenue 2016
- Research and development
The most important statistics
- Research and development expenditure of total U.S. pharmaceutical industry from 1995 to 2017 (in billion U.S. dollars)*Research and development expenditure: U.S. pharmaceutical industry 1995-2017
- Spending of U.S. pharmaceutical industry for research and development as a percentage of total revenues from 1990 to 2017U.S. pharma industry R&D spending as a percent of total revenues 1990-2017
- Number of biopharma medicines in development in the U.S. as of May 2018, by therapeutic category*Pharmaceuticals: biopharma medicines in development 2018 by category
- Cost of developing a drug in the U.S. from the 1970s until today (in million U.S. dollars)*Pharmaceuticals: cost of drug development in the U.S. since 1975
- Number of new molecular entities launched in the U.S. from 2003 to 2015Number of new drugs launched in the U.S. 2003-2015
- Number of FDA approved orphan designations in the United States from 2000 to 2014Number of FDA approved orphan designations in the U.S. 2000-2014
- New medicine brands spending growth in the U.S. from 2011 to 2015 (in billion U.S. dollars)U.S. sales growth of new brand medicines 2011-2015
- Pharmaceutical R&D expenditure per employee compared to other U.S. manufacturing sectors 2000-2014R&D expenditure per employee in U.S. sectors 2000-2014
- Generics
The most important statistics
- Change in branded and generic medication spending in the United States from 2013 to 2017 (in billion U.S. dollars)*Spending change on branded and generic medicines in the U.S. 2013-2017
- Proportion of branded versus generic prescription drug revenues in the United States from 2005 to 2016U.S. brand and generic prescription drug revenue 2005-2016
- Proportion of branded versus generic drug prescriptions dispensed in the United States from 2005 to 2016Branded vs. generic U.S. drug prescriptions dispensed 2005-2016
- Savings through generic drug usage in the United States from 2008 to 2017 (in billion U.S. dollars)Savings through generic drug usage in the U.S. 2008-2017
- Leading drugs going off patent in the U.S. in 2017, by revenue (in million U.S. dollars)*Biggest selling drugs with patent at threat in the U.S. in 2017, by revenue
- Outlook
The most important statistics
- Projected revenue growth rates of the global pharmaceutical industry in the period 2015-2018, by regionForecast of CAGR global pharmaceutical industry by region 2015-2018
- Forecast of global medicine spending distribution in 2020, by region*Global spending on medicines by regional share forecast 2020
- Projected global pharmaceutical sales for 2022, by region (in billion U.S. dollars)*World pharmaceutical sales by region forecast 2022
- Selected top branded biologic drugs in the United States that will go generic between 2016 and 2028, by revenue (in billion U.S. dollars)*Top branded biologic drugs in the U.S. that will go generic by 2028
- Projected top 25 pharmaceutical products by U.S. revenue in 2024 (in million U.S. dollars)Leading U.S. pharmaceutical products by revenue 2024
- Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2019 (in billion U.S. dollars)Healthcare and pharmaceutical industry digital ad spend in the U.S. 2011-2019
- The consumer's view
The most important statistics
- How is your overall impression of the U.S. pharma industry?U.S. adults impression of the U.S. pharma industry
- How high do you think the pressure on physicians is from the pharma industry to prescribe certain drugs?U.S. adults that believe physicians are under pressure from pharma to prescribe drugs
- How would you rate the U.S. pharma companies concerning the quality of their drugs?U.S. adults impression of the U.S. pharma drug qualities
- How would you rate the U.S. pharma companies concerning their fairness towards patients?U.S. adults impression of the U.S. pharma companies fairness towards patients
- Percentage of Americans who would rate U.S. pharma companies excellent or good in selected features as of 2017U.S. adults who would rate selected pharma features as excellent or good 2017
- Which of these pharma companies do you prefer when buying drugs?Preferred pharma companies by Americans for drug purchase 2017
- Opinion of Americans on U.S. pharmaceutical product quality compared to foreign products as of 2017*Americans on US pharma quality compared to foreign pharma 2017
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Statistics
- Pharma ad spend in the U.S. 2014-2016, by medium
- Leading pharmaceutical brands in the U.S. 2017, by DTC
- DTC media spending of rheumatology products U.S. 2013
- Brazil: ad spend in pharmaceuticals H1 2015-2017
- Journal spend of respiratory products in the U.S. 2016
- Advertising expenditure of pharma and health industry in Switzerland 2013-2017
- Pharmaceutical industry DTC traditional media spending in U.S. 2013-2017
- Advertising expenditure for dental products in specialist magazines in Germany 2013
- U.S. pharmaceutical preparations ad spend 2010-2019
- Advertising expenditure for pharmaceutical products in Germany 2000-2017
- Advertising expenditure of the optics industry in Germany 2000-2017
- Advertising expenditure of the health and pharma industry in Germany 2000-2017
- Operating revenue of the sanitary and medical product market in China 2013-2016
- Pharmaceutical industry settlements number - state and federal governments 1991-2015
- Profit before tax of Alliance pharma in the United Kingdom (UK) 2010-2017
- Takeda Pharmaceutical's expenditure on R&D FY 2011-2017
- Sales value of KAPL in India 2014-2018
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- Digital advertising in Europe
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- Advertising in Europe
- BRICS advertising
- Advertising in Belgium
- Advertising in Italy
- Advertising in the Netherlands
- Political advertising in the U.S.
- Advertising in North America
- Contar "Lo Bueno" Cuesta Mucho
- IAB and DDMA Report on Search Advertising
- La Industria Publicitaria y su impacto en la economía uruguaya 2018
- Digital advertising in the U.S.
Statistics on "U.S. pharmaceutical industry"
- Distribution of the total global pharmaceutical market sales from 2014 to 2018, by submarket*
- Global pharmaceutical sales from 2016 to 2018, by region (in billion U.S. dollars)*
- Market share of top 10 national pharmaceutical markets worldwide in 2017*
- Growth of top 10 national pharmaceutical markets worldwide from 2012 to 2017*
- Top 50 global pharmaceutical companies by prescription sales and R&D spending in 2017 (in billion U.S. dollars)
- Leading countries in global life sciences mergers and acquisitions based on deal number in 2018
- Total nominal spending on medicines in the U.S. from 2002 to 2016 (in billion U.S. dollars)*
- Top 20 U.S. therapy areas based on drug spending in 2016 (in billion U.S. dollars)
- Top 20 prescription drugs based on U.S. sales in 2016 (in billion U.S. dollars)*
- Top 20 U.S. pharma products by dispensed prescriptions in 2016 (in millions)
- Channel distribution of U.S. pharmaceutical spending from 2014 to 2016 (in billion U.S. dollars)
- U.S. pharmaceutical preparation manufacturing gross output from 1998 to 2016 (in million U.S. dollars)*
- U.S. biopharmaceutical goods export volume from 2002 to 2017 (in billion U.S. dollars)
- 2018 ranking of the top 10 U.S. biotech and pharmaceutical companies based on revenue (in billion U.S. dollars)*
- Top 20 pharmaceutical corporations by U.S. revenue in 2016 (in billion U.S. dollars)*
- Johnson & Johnson's total revenue from 2005 to 2018 (in million U.S. dollars)
- Pfizer's total revenue from 2006 to 2018 (in million U.S. dollars)
- Total revenue of Merck & Co. from 2006 to 2018 (in million U.S. dollars)
- Advertising expenditure of selected pharmaceutical companies in the United States in 2015 (in thousand U.S. dollars)
- Top pharmaceutical company penalties in the United States between 2012 and 2015 (in million U.S. dollars)*
- Top 10 pharmaceutical companies in Canada in 2016, by revenue (in billion Canadian dollars)
- Research and development expenditure of total U.S. pharmaceutical industry from 1995 to 2017 (in billion U.S. dollars)*
- Spending of U.S. pharmaceutical industry for research and development as a percentage of total revenues from 1990 to 2017
- Number of biopharma medicines in development in the U.S. as of May 2018, by therapeutic category*
- Cost of developing a drug in the U.S. from the 1970s until today (in million U.S. dollars)*
- Number of new molecular entities launched in the U.S. from 2003 to 2015
- Number of FDA approved orphan designations in the United States from 2000 to 2014
- New medicine brands spending growth in the U.S. from 2011 to 2015 (in billion U.S. dollars)
- Pharmaceutical R&D expenditure per employee compared to other U.S. manufacturing sectors 2000-2014
- Change in branded and generic medication spending in the United States from 2013 to 2017 (in billion U.S. dollars)*
- Proportion of branded versus generic prescription drug revenues in the United States from 2005 to 2016
- Proportion of branded versus generic drug prescriptions dispensed in the United States from 2005 to 2016
- Savings through generic drug usage in the United States from 2008 to 2017 (in billion U.S. dollars)
- Leading drugs going off patent in the U.S. in 2017, by revenue (in million U.S. dollars)*
- Projected revenue growth rates of the global pharmaceutical industry in the period 2015-2018, by region
- Forecast of global medicine spending distribution in 2020, by region*
- Projected global pharmaceutical sales for 2022, by region (in billion U.S. dollars)*
- Selected top branded biologic drugs in the United States that will go generic between 2016 and 2028, by revenue (in billion U.S. dollars)*
- Projected top 25 pharmaceutical products by U.S. revenue in 2024 (in million U.S. dollars)
- Healthcare and pharmaceutical industry digital advertising spending in the United States from 2011 to 2019 (in billion U.S. dollars)
- How is your overall impression of the U.S. pharma industry?
- How high do you think the pressure on physicians is from the pharma industry to prescribe certain drugs?
- How would you rate the U.S. pharma companies concerning the quality of their drugs?
- How would you rate the U.S. pharma companies concerning their fairness towards patients?
- Percentage of Americans who would rate U.S. pharma companies excellent or good in selected features as of 2017
- Which of these pharma companies do you prefer when buying drugs?
- Opinion of Americans on U.S. pharmaceutical product quality compared to foreign products as of 2017*
- Direct-to-consumer spending of the pharmaceutical industry in the United States from October 2014 to September 2016, by medium (in million U.S. dollars)
- Leading pharmaceutical brands in the United States in 2017, by direct to consumer spending (in million U.S. dollars)
- Direct to consumer media spending of selected rheumatology products in the United States in 2013 (in million U.S. dollars)
- Advertising spending in the pharmaceutical sector in Brazil from 1st half 2015 to 1st half 2017 (in billion Brazilian reals)
- Journal advertising spending of selected respiratory products in the United States in 2016 (in thousand U.S. dollars)
- Advertising expenditure of the pharmaceuticals and health industry in Switzerland from 2013 to 2017* (in million CHF)
- Pharmaceutical industry direct to consumer spending on traditional media in the United States from 2013 to 2017 (in billion U.S. dollars)
- Advertising expenditure for dental products in specialist magazines in Germany from January to December 2013 (in 1,000 euros)
- Advertising spending in the pharmaceutical preparations industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising expenditure for pharmaceutical products in Germany from 2000 to 2017 (in million euros)
- Advertising expenditure of the optical industry in Germany from 2000 to 2017 (in million euros)
- Advertising expenditure of the health and pharmaceutical industry in Germany from 2000 to 2017 (in million euros)
- Operating revenue of the sanitary and medical product manufacturing market in China from 2013 to 2016 (in billion yuan)
- Number of pharmaceutical industry settlements with U.S. state and federal governments from 1991 to 2015
- Annual profit before tax of Alliance pharmaceuticals in the United Kingdom (UK) from financial year 2010 to 2017 (in million GBP)
- Research and development expenses of Takeda Pharmaceutical Co., Ltd. from fiscal year 2011 to 2017 (in billion Japanese yen)
- Sales value of Karnataka Antibiotics and Pharmaceuticals Limited (KAPL) in India from FY 2014 to FY 2018 (in billion Indian rupees)
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