The pharmaceutical industry in the United States spent 6.88 billion U.S. dollars on direct-to-consumer advertising in 2021. The expenditure remained stable compared to 2020, when 6.86 billion dollars were invested into big pharma ads.
Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021 (in billion U.S. dollars)
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FiercePharma. (April 25, 2022). Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 01, 2023, from https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma. "Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021 (in billion U.S. dollars)." Chart. April 25, 2022. Statista. Accessed June 01, 2023. https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma. (2022). Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 01, 2023. https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma. "Direct-to-consumer Spending of The Pharmaceutical Industry in The United States from 2012 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Apr 2022, https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma, Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/686906/pharma-ad-spend-usa/ (last visited June 01, 2023)
Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021 (in billion U.S. dollars) [Graph], FiercePharma, April 25, 2022. [Online]. Available: https://www.statista.com/statistics/686906/pharma-ad-spend-usa/