Pharma DTC ad spend in the U.S. 2012-2021

Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2021

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Release date

April 2022

Region

United States

Survey time period

2012 to 2021

Special properties

includes TV, print, radio and out of home, both branded and unbranded, digital ad spending on display, mobile, paid search and online video; excludes social media

Supplementary notes

Figures for periods prior to 2020 come from previous reporting.

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Access all statistics starting from $2,388 USD yearly *

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For single users
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For single users
$199 USD
per month, billed annually 1
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  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 5 people
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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