The statistic shows the direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2018. In 2018, pharma companies invested 6.46 billion U.S. dollars in direct-to-consumer advertising.
Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2018
(in billion U.S. dollars)
includes TV, print, radio and out of home, both branded and unbranded, digital ad spending on display, mobile, paid search and online video; excludes social media
Supplementary notes
Figures for periods prior to 2018 come from previous reporting.
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FiercePharma. (April 16, 2019). Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 19, 2020, from https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma. "Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2018 (in billion U.S. dollars)." Chart. April 16, 2019. Statista. Accessed January 19, 2020. https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma. (2019). Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 19, 2020. https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma. "Direct-to-consumer Spending of The Pharmaceutical Industry in The United States from 2012 to 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Apr 2019, https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma, Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/686906/pharma-ad-spend-usa/ (last visited January 19, 2020)
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