It was calculated that in 2020, the pharmaceutical industry in the United States spent 6.58 billion U.S. dollars on direct-to-consumer advertising. In the same period of 2019 the pharma sector spent 6.56 billion dollars.
Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2020
(in billion U.S. dollars)
includes TV, print, radio and out of home, both branded and unbranded, digital ad spending on display, mobile, paid search and online video; excludes social media
Supplementary notes
Figures for periods prior to 2019 come from previous reporting.
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FiercePharma. (April 19, 2021). Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma. "Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2020 (in billion U.S. dollars)." Chart. April 19, 2021. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma. (2021). Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma. "Direct-to-consumer Spending of The Pharmaceutical Industry in The United States from 2012 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 19 Apr 2021, https://www.statista.com/statistics/686906/pharma-ad-spend-usa/
FiercePharma, Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/686906/pharma-ad-spend-usa/ (last visited May 16, 2022)
