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Pharma DTC ad spend in the U.S. 2012-2019

Published by A. Guttmann, Sep 24, 2020
It was calculated that in the first nine months of 2019, the pharmaceutical industry in the United States spent 4.54 billion U.S. dollars on direct-to-consumer advertising. In the same period of 2018 the pharma sector spent 4.79 billion dollars, while the entire year spending amounted to 6.46 billion dollars.

Direct-to-consumer spending of the pharmaceutical industry in the United States from 2012 to September 2019 (in billion U.S. dollars)

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Sources

Release date

February 2020

Region

United States

Survey time period

2012 to September 2019

Special properties

includes TV, print, radio and out of home, both branded and unbranded, digital ad spending on display, mobile, paid search and online video; excludes social media

Supplementary notes

*Data only for the first nine months of 2019.
Figures for periods prior to 2019 come from previous reporting.

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