This statistic shows Microsoft Corporation's global advertising costs in the fiscal years 2015 to 2018. In 2018, Microsoft invested 1.6 billion U.S. dollars in advertising.
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Microsoft Corporation ad spend 2015-2018
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Microsoft Corporation's advertising costs in fiscal years 2015 to 2018 (in billion U.S. dollars)
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This statistic shows Microsoft Corporation's global advertising costs in the fiscal years 2015 to 2018. In 2018, Microsoft invested 1.6 billion U.S. dollars in advertising.
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Description
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This statistic shows Microsoft Corporation's global advertising costs in the fiscal years 2015 to 2018. In 2018, Microsoft invested 1.6 billion U.S. dollars in advertising.
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- Release date
- August 2018
- Region
- Worldwide
- Survey time period
- Fiscal years 2015 to 2018
- Supplementary notes
- Microsoft's fiscal year ends on June 30 of the respective year.
More information
- Region
- Worldwide
- Survey time period
- Fiscal years 2015 to 2018
- Supplementary notes
- Microsoft's fiscal year ends on June 30 of the respective year.
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Statistics on "Microsoft"
- Company overview
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- Microsoft's global brand value from 2006 to 2018 (in billion U.S. dollars)Microsoft: brand value 2006-2018
- Microsoft's annual revenue worldwide, from FY 2002 to FY 2018 (in billion U.S. dollars)Microsoft's global revenue 2002-2018
- Microsoft's revenue from 2012 to 2018 financial years, by segment (in billion U.S. dollars)Revenue of Microsoft broken down by segment 2012-2018
- Microsoft's net income from 2002 to 2018 (in billion U.S. dollars)Net income of Microsoft 2002-2018
- Microsoft Corporation's quarterly revenue from fiscal year 2008 to 2019 (in billion U.S. dollars)Microsoft's revenue 2008-2019, by fiscal quarter
- Microsoft's quarterly net income from fiscal year 2008 to 2019 (in billion U.S. dollars)Microsoft's net income 2008-2019, by fiscal quarter
- Microsoft's expenditure on research and development from 2002 to 2018 (in million U.S. dollars)Microsoft's expenditure on research and development 2002-2018
- Number of employees at the Microsoft Corporation from 2005 to 2018 (in 1,000s)Number of Microsoft employees 2005-2018
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The most important statistics
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- Productivity and business process segment quarterly operating income for Microsoft Corporation from 2015 to 2019 (in billion U.S. dollars)Microsoft's productivity and business process income worldwide 2015-2019
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- Global revenue from customer relationship management (CRM) software by vendor from 2011 to 2015 (in billion U.S. dollars)Total CRM software revenue worldwide by vendor 2011-2015
- Global market share held by operating systems for desktop PCs, from January 2013 to January 2019Operating systems market share of desktop PCs 2013-2019, by month
- Market share held by the leading computer (desktop/tablet/console) operating systems worldwide from January 2012 to August 2018Global market share held by computer operating systems 2012-2018, by month
- Market share held by the leading computer operating systems in the United States from January 2012 to October 2018Market share held by PC operating systems in the U.S. 2012-2018, by month
- Market share held by the leading Windows anti-malware application vendors worldwide, as of August 2018Global market share held by Windows anti-malware vendors 2018
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- Market share worldwide smartphone shipments by operating system from 2014 to 2022Global market share smartphone operating systems of unit shipments 2014-2022
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- Smartphone sales OS market share in the United States from 2013 to 2018, by monthMarket share operating systems U.S. smartphone sales 2013-2018, by month
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- Regular usage of selected digital voice assistants among residents of the United States, as of April 2017Digital voice assistant regular usage rates in the U.S. 2017
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Statistics
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- Microsoft: ad spend in the U.S. 2013, by medium
- Xbox: ad spend in the U.S. 2012-2013
- Number of Windows 7 licenses sold worldwide from 2009-2012
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- Outdoor advertising spending in Western Europe 2000-2019
- Dropbox's annual advertising and marketing spending worldwide 2015-2017
Studies
- Microsoft
- Microsoft Security Intelligence Report Volume 22
- Microsoft Security Intelligence Report Volume 18
- Microsoft Security Intelligence Report Volume 19
- Microsoft Security Intelligence Report Volume 20
- Microsoft Security Intelligence Report Volume 21
- Microsoft Annual Report 2016
- Microsoft Security Intelligence Report Volume 16
- Microsoft Security Intelligence Report Volume 17
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- Operating systems
- Mobile OS in the U.S.
- Mobile operating system market in the United Kingdom
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Statistics on the topic
Free statistics
- Microsoft's annual revenue worldwide, from FY 2002 to FY 2018 (in billion U.S. dollars)
- Microsoft's net income from 2002 to 2018 (in billion U.S. dollars)
- Microsoft Corporation's quarterly revenue from fiscal year 2008 to 2019 (in billion U.S. dollars)
- Price of selected acquisitions by Microsoft as of July 2017 (in million U.S. dollars)
- Revenue per employee of selected tech companies in 2017 (in U.S. dollars)
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- Global market share held by operating systems for desktop PCs, from January 2013 to January 2019
- Market share held by the leading computer (desktop/tablet/console) operating systems worldwide from January 2012 to August 2018
- Market share held by the leading computer operating systems in the United States from January 2012 to October 2018
- Market share held by the leading Windows anti-malware application vendors worldwide, as of August 2018
- Global tablet quarterly shipments from 2010 to 2018, by operating system (in million units)
- Market share of the leading business intelligence software vendors, as of 2017
- Global unit sales of current generation video game consoles from 2008 to 2018 (in million units)
- Number of monthly active users (MAU) of Microsoft Xbox Live from fiscal 1st quarter 2016 to 2nd quarter 2019 (in millions)
- Market share held by collaboration software vendors in the EMEA region from 2010 to 2012
- Net income comparison of Google and Microsoft from 2008 to 2014 (in billion U.S. dollars)
Premium Statistics
- Microsoft's global brand value from 2006 to 2018 (in billion U.S. dollars)
- Microsoft's revenue from 2012 to 2018 financial years, by segment (in billion U.S. dollars)
- Microsoft's quarterly net income from fiscal year 2008 to 2019 (in billion U.S. dollars)
- Microsoft's expenditure on research and development from 2002 to 2018 (in million U.S. dollars)
- Number of employees at the Microsoft Corporation from 2005 to 2018 (in 1,000s)
- Microsoft's expenditure on sales and marketing per fiscal year from 2000 to 2018 (in billion U.S. dollars)
- Productivity and business process segment quarterly revenue for Microsoft Corporation from 2015 to 2019 (in billion U.S. dollars)
- Productivity and business process segment quarterly operating income for Microsoft Corporation from 2015 to 2019 (in billion U.S. dollars)
- Leading vendors' revenue from the enterprise applications market worldwide in 2015 and 2016 (in million U.S. dollars)
- Global smartphone sales to end users from 1st quarter 2009 to 2nd quarter 2018, by operating system (in million units)
- Global market share held by the leading smartphone operating systems in sales to end users from 1st quarter 2009 to 2nd quarter 2018
- Market share worldwide smartphone shipments by operating system from 2014 to 2022
- Smartphone unit shipments worldwide by operating system from 2016 to 2022 (in million units)
- Smartphone sales OS market share in the United States from 2013 to 2018, by month
- Market share of mobile operating systems in the United States from January 2012 to December 2018*
- Tablet operating systems market share worldwide from 1Q'16 to 4Q'18
- Tablet operating systems' market share worldwide from 2013 to 2020
- Market share of tablets in North America by device from 2Q'15 to 2Q'18*
- Tablet operating systems market share in the United States from 2016 to 2018
- Intelligent cloud segment quarterly revenue for Microsoft Corporation from 2015 to 2019 (in billion U.S. dollars)
- Intelligent cloud segment quarterly operating income for Microsoft Corporation from 2015 to 2019 (in billion U.S. dollars)
- Microsoft cloud systems management software revenue worldwide from 2010 to 2017 (in million U.S. dollars)
- Cloud systems management software market share worldwide from 2012 to 2017, by vendor
- Revenues from public cloud infrastructure as a service (IaaS) market worldwide from 2015 to 2017, by vendor (in million U.S. dollars)
- Cloud software as a service (SaaS) market revenues worldwide in 2016 and 2017, by vendor (in billion U.S. dollars)
- Business Intelligence and analytics tools software market share worldwide by vendor from 2014 to 2017
- Advanced and predictive analytics software market share worldwide by vendor from in 2014-2017
- Big data and analytics software market revenue from 2015 to 2017, by vendor (in million U.S. dollars)
- Gaming revenue of leading public companies worldwide from 2014 to 2017 (in billion U.S. dollars)
- Xbox 360 and Xbox One gaming consoles unit sales worldwide from 2005 to 2018 (in millions)
- Ownership of Xbox video game consoles in Great Britain from 3rd quarter 2010 to 3rd quarter 2018
- Unit sales of the Xbox One in Europe from 2013 to 2017
- Unit sales of the Xbox 360 in Europe from 2009 to 2017
- Best-selling Xbox One video game titles worldwide in 2016, by unit sales (in millions)
- Installed base of Sony and Microsoft game consoles worldwide in 2016 and 2020 (in million units)
- Which connected speaker with an integrated virtual assistant do you own?
- Smart speaker with intelligent personal assistant common uses worldwide as of 2018, by platform
- Regular usage of selected digital voice assistants among residents of the United States, as of April 2017
- Microsoft Windows Cortana virtual digital assistant (VDA) device usage in the United States as of March 2017, by frequency
- Awareness of Microsoft's Cortana digital voice assistant among residents of the United States, as of April 2017
- User satisfaction with voice of Microsoft Cortana in the United States, as of April 2017
- User opinions of the characteristics and qualities of Microsoft Cortana's voice in the United States, as of April 2017
- Microsoft Corporation's business-to-business advertising spending in the United States in 2013 and 2014 (in million U.S. dollars)
- Microsoft Corporation advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- Microsoft's advertising spending on Xbox in the United States in 2012 and 2013
- Cumulative number of Windows 7 licenses sold worldwide from December 2009 to October 2012 (in millions)
- Microsoft's accumulated losses in selected growth markets from 2001 to 2010 (in billions of dollars)*
- Global market share held by collaboration software vendors from 2010 to 2012
- Oracle's advertising expenses from FY2015 to FY2018 (in million U.S. dollars)
- Microsoft's projected global automotive infotainment operating system sales from 2011 to 2020 (in 1,000 units)
- Breakdown of Microsoft's business revenue in 2014, by segment
- Share of Microsoft's commercial revenue, in 2015 and 2018, by segment
- Number of Microsoft Windows 8 licenses sold worldwide from November 2012 to May 2014 (in millions)*
- Microsoft's revenue from external customers from 2016 to 2018, by significant product and service offering (in billion U.S. dollars)
- Advertising costs of Dick's Sporting Goods from 2013 to 2017 (in million U.S. dollars)
- Outdoor advertising expenditure in Western Europe from 2000 to 2019 (in billion U.S. dollars)
- Dropbox Inc's annual expenditure on sales, marketing, advertising, and promotion worldwide from 2015 to 2017 (in million U.S. dollars)
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