This timeline illustrates the effect of brand awareness on food purchasing habits in Italy between 2011 and 2017. As of the survey period, the influence of the brand on food purchase habits peaked in the year 2016, with 61 percent of consumers pointing at brand reputation as a decisive factor.
Percentage of consumers to whom brand awareness affects food purchasing habits in Italy between 2011 and 2017
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Instituto Demopolis. (February 1, 2017). Percentage of consumers to whom brand awareness affects food purchasing habits in Italy between 2011 and 2017 [Graph]. In Statista. Retrieved April 06, 2020, from https://www.statista.com/statistics/689762/brand-awareness-affecting-food-shopping-habits-in-italy/
Instituto Demopolis. "Percentage of consumers to whom brand awareness affects food purchasing habits in Italy between 2011 and 2017." Chart. February 1, 2017. Statista. Accessed April 06, 2020. https://www.statista.com/statistics/689762/brand-awareness-affecting-food-shopping-habits-in-italy/
Instituto Demopolis. (2017). Percentage of consumers to whom brand awareness affects food purchasing habits in Italy between 2011 and 2017. Statista. Statista Inc.. Accessed: April 06, 2020. https://www.statista.com/statistics/689762/brand-awareness-affecting-food-shopping-habits-in-italy/
Instituto Demopolis. "Percentage of Consumers to Whom Brand Awareness Affects Food Purchasing Habits in Italy between 2011 and 2017." Statista, Statista Inc., 1 Feb 2017, https://www.statista.com/statistics/689762/brand-awareness-affecting-food-shopping-habits-in-italy/
Instituto Demopolis, Percentage of consumers to whom brand awareness affects food purchasing habits in Italy between 2011 and 2017 Statista, https://www.statista.com/statistics/689762/brand-awareness-affecting-food-shopping-habits-in-italy/ (last visited April 06, 2020)
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