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Italy: brand awareness affecting food shopping habits in 2011-2017

Percentage of consumers to whom brand awareness affects food purchasing habits in Italy between 2011 and 2017

Italy: brand awareness affecting food shopping habits in 2011-2017 This timeline illustrates the effect of brand awareness on food purchasing habits in Italy between 2011 and 2017. As of the survey period, the influence of the brand on food purchase habits peaked in the year 2016, with 61 percent of consumers pointing at brand reputation as a decisive factor.
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Percentage of consumers to whom brand awareness affects food purchasing habits in Italy between 2011 and 2017

Influence rate
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This timeline illustrates the effect of brand awareness on food purchasing habits in Italy between 2011 and 2017. As of the survey period, the influence of the brand on food purchase habits peaked in the year 2016, with 61 percent of consumers pointing at brand reputation as a decisive factor.
Show more
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