Frequency of booking flights online in the United Kingdom (UK) 2017, by region

This statistic shows how often consumers book flights online instead of at a travel agency or a counter in the United Kingdom in 2017, by region. Of respondents from Northern Ireland, 59 percent said they always book flights online. This figure is more than double that of the share of respondents from the East Midlands region. The total average for frequency of flights booked online showed that 35 percent always book online.

How often do you book flights online instead of at a travel agency or a counter?

AlwaysVery frequentlyOccasionallyRarelyVery rarelyNeverDon't use it at all
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Release date

February 2017


United Kingdom

Survey time period

February 3rd to 7th, 2017

Number of respondents

1,016 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "[Flights] How often do you book the following online instead of at a travel agency or a counter?".

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Statistics on "Digital travel planning in the United Kingdom (UK)"

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