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Frequency of booking holiday activities online in the UK 2017, by household income

This statistic shows how often consumers in the United Kingdom book activities at the place of their vacation (e.g. winery tours etc.) online instead of at a travel agency or a counter as of 2017, broken down by annual net household income. According to the survey 6 percent of respondents earning under 20,000 British pounds annually said they always book such holiday activities online, while 10 percent do so rarely.

How often do you book activities at the place of your vacation (e.g. winery tour, etc.) online instead of at a travel agency or a counter?

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Source

Release date

February 2017

Region

United Kingdom

Survey time period

February 3-7, 2017

Number of respondents

1,016 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "[activities at the place of your vacation (e.g. winery tour, etc.)] How often do you book the following online instead of at a travel agency or a counter?".

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Statistics on "Digital travel planning in the United Kingdom (UK)"

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